Marketing Director

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Marketing Director About the Company Join a rapidly-growing education technology (EdTech) company at the forefront of e-learning innovation. Industry E-Learning Type Privately Held About the Role We are seeking a dynamic Marketing Director with a robust background in the EdTech sector, especially in SaaS. In this pivotal role, you will spearhead the development and execution of a comprehensive marketing strategy that aligns with our business objectives. You will lead a talented marketing team to create impactful campaigns focused on customer acquisition, retention, and growth. The position requires close collaboration with sales, product, and engineering teams to ensure that our brand, product positioning, and messaging effectively engage our target audience. You will manage the marketing budget, harness data and analytics to optimize performance, and keep a pulse on industry trends to refine our strategies as needed. Qualifications: Bachelor's degree in marketing, business, or a related field; an MBA is a plus. A minimum of 5 years' experience in a senior marketing role within the EdTech sector, with a strong focus on SaaS. A proven history of developing and executing successful marketing strategies. Exceptional leadership skills and the ability to inspire a team. Proficiency in marketing software and tools. Excellent communication, presentation, and analytical skills. A customer-centric and creative approach to marketing. This role thrives in a fast-paced, high-growth environment, demanding the ability to foster relationships with key stakeholders, partners, and the media. Team Size: 5 Travel Percent: Less than 10% Functions: Marketing
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Location:
Washington

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