Director Of Marketing Measurement & Attribution

AmeriSave Mortgage Corporation has set the standard in online mortgage lending with over $130 billion in funded loan volume. As one of the top-rated, largest privately-owned online mortgage lenders in the nation, our mission is to deliver beneficial, responsible home lending solutions with unwavering integrity, dedication, and excellence. We are committed to enhancing our digital presence and leveraging data-driven insights to drive our marketing strategies.

Our employees are the driving force behind our success. We believe in the power of a dynamic and talented workforce and creating an environment where your contributions are not just recognized, they're celebrated. Your success is our success, and we are seeking skilled professionals who are ready to bring their A-game, exceed benchmarks, and enhance the overall excellence of AmeriSave, while also growing and advancing their careers.

At AmeriSave, we're one team with one shared dream - to be the best. Let's redefine excellence together!

What We're Looking For:

AmeriSave is seeking a strategic and technically skilled Director of Marketing Measurement & Attribution to lead our analytics efforts across Meta, Google, programmatic, and social platforms. This role is critical to shaping how we evaluate marketing performance, optimize spend, and drive growth through data-driven insights.

What You'll Do:

• Own the development and execution of advanced measurement strategies across Meta Advanced Analytics, Google Ads Data Hub, and programmatic platforms like The Trade Desk and DV360.
• Lead the design of multi-touch attribution models and incrementality testing frameworks across paid search, display, video, and social.
• Oversee the creation of custom dashboards and reporting pipelines using GA4 and either Snowflake or BigQuery, along with visualization tools like Power BI and Looker.
• Analyze performance across social platforms including TikTok, Meta, LinkedIn, Pinterest, and others to inform creative and media strategy.
• Collaborate cross-functionally with media, CRM, and data science teams to unify measurement across platforms and channels.
• Present insights and strategic recommendations to executive leadership and influence marketing investment decisions.

What You'll Need:

• 8+ years of experience in marketing analytics, with at least 3 years in a leadership role.
• Expertise in Meta Advanced Analytics.
• Deep knowledge of Google Ads Data Hub, GA4, and either Snowflake or BigQuery.
• Experience working with DSPs such as The Trade Desk, DV360, or Amazon DSP.
• Proven experience in attribution modeling, cohort analysis, and media mix modeling.
• Strong proficiency in SQL and data visualization platforms, especially Power BI.
• Experience designing and interpreting incrementality and lift studies.
• Exceptional communication and leadership skills, with a track record of influencing senior stakeholders.

Preferred Qualifications:

• Experience integrating offline conversion data into digital attribution models.
• Familiarity with privacy-safe measurement practices and evolving data regulations.
• Background in financial services or other high-consideration consumer industries.

Compensation: Annual compensation for this position generally ranges from $125,000 - $250,000.

Benefits:

• 401(k)
• Dental insurance
• Disability insurance
• Employee discounts
• Health insurance
• Life insurance
• Paid time off
• 12 paid holidays per year
• Paid training
• Referral program
• Vision insurance
• Supplemental pay types: Bonus, Referral bonuses

AmeriSave is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.