Direct message the job poster from RogueSearch Bring your expertise in digital marketing, new home sales, homebuilding, real estate, etc and join our client – a Fortune 250 real estate development company who has been #1 in their space for over 15 years! Experience working in the homebuilding industry is required to be considered for this senior leadership position. Highlights: Market Leader : Largest homebuilder in East Atlanta! Hybrid Schedule: 2-3 days in the office / 2-3 days remote or in the field Leadership Position : Oversee a team of 3 responsible for marketing of this $250,000,000 business What you’ll do: Manage and lead the development of a comprehensive strategic marketing plan for the East Atlanta division while ensuring brand consistency. Oversee the marketing department and coordinate with the Division President to develop and manage a marketing and communication plan. Responsibilities: Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing Identify and prioritize marketing objectives, including managing marketing campaigns–digital and on site Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns Analyze and interpret user journey data to improve customer experience Review performance of the website and track campaign reporting to manage revenue, costs, and ROI Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc. In conjunction with region legal and corporate compliance Coordinate advertising and public relations with the ad agency for current communities Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the ad agency and sales representatives Manage branding and compliance of model homes, advertising, signage, brochures, public relations, invoices Hire and manage all vendors for model home openings within local division and corporate requirements Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex What you’ll need: Bachelor’s Degree required 5+ years of digital marketing experience (Homebuilding industry experience is highly preferred) Advanced knowledge of SEM including meta tags, Panda and Penguin optimization algorithms, and PPC Advanced Knowledge of MLS and realtor sites such as Zillow and Realtor.com Expert knowledge in Google Analytics, social media sites, Adobe Creative Suite to include InDesign, Photoshop, photography and video editing software Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing, Sales, and Business Development Industries Real Estate, Construction, and Community Development and Urban Planning Referrals increase your chances of interviewing at RogueSearch by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Disability insurance Get notified about new Marketing Director jobs in Atlanta Metropolitan Area . Atlanta, GA $160,000.00-$186,000.00 4 days ago Director, Social Media & Influencer Engagement Atlanta, GA $145,000.00-$160,000.00 1 week ago Atlanta, GA $220,000.00-$300,000.00 1 week ago Atlanta, GA $85,000.00-$120,000.00 6 days ago Director of Marketing (B2B Enterprise - High Growth Health Tech) Atlanta Metropolitan Area $85,000.00-$100,000.00 1 month ago Director of Product Marketing - Campaigns Atlanta, GA $180,000.00-$205,000.00 1 week ago Atlanta, GA $160,000.00-$186,000.00 13 hours ago Director, Brand Experience (Multicultural experience) Atlanta, GA $119,510.00-$163,500.00 2 weeks ago Director of Institutional Marketing, Capital Markets - Atlanta, GA Director, Marketing Ops & Proc Management Director of Marketing Strategy & Customer Engagement (59375) Senior Director of Community Management & Social Media Atlanta, GA $180,000.00-$215,000.00 1 week ago Atlanta, GA $180,000.00-$205,000.00 6 days ago Atlanta, GA $138,000.00-$236,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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