Marketing Director for a High Growth EV Charging Company, Santa Monica, CA, United States

Marketing Director for a High Growth EV Charging Company

33 Days Old

Our client is the fastest-growing company in the EV charging sector. It is backed by a large institutional fund committed to deploying infrastructure capital over the long-term. This, combined with the blue-chip talent the company has already attracted from the EV sector has enabled it to create a competitive advantage as it increasingly focuses on and wins large enterprise accounts. The company prides itself in being a high-performance environment which combines a focus on excellence in execution with fierce collaboration and a commitment to collegiality. They are seeking an strategic and tactical Marketing Director who has an ability to leverage numerous marketing vehicles, solve complex problems, and support the company’s well-defined sales strategy. This person will be responsible for building a sophisticated, highly targeted marketing engine that continues to position the business as a leader in the EV charging space.

This is an in-person role based in Santa Monica (Los Angeles), CA.

Responsibilities: - Develop and execute a high-impact marketing strategy precisely focused on acquisition and retention of ~1,000 key enterprise-level accounts across multifamily real estate, hospitality, parking, and other verticals, leveraging CRM strategies, thought leadership, and more - Drive a strategic approach to project and vendor management - Create and implement a lifecycle and retention marketing strategy with a goal of building enterprise relationships, upselling, and generating referrals - Own and evolve the company’s visual identity, tone of voice, and core messaging across all platforms - Collaborate with cross-functional teams to create and implement effective marketing campaigns that will drive leads and meet business objectives - Oversee collateral creation, website design and management, and sales material customization, with an eye towards incorporating sales strategy into ongoing messaging - Ensure strong presence for the company at several trade shows each year; curating messaging, physical presence, and speaking opportunities for key executives - Manage relationships with external design teams to ensure brand alignment and delivery, while managing to a reasonable marketing budget - Set goals and KPIs for marketing initiatives; leveraging data and feedback to continuously refine targeting, messaging, and performance - Stay up-to-date with the marketing landscape and competition, changing and adapting the overall strategy in accordance with relevant external factors

Qualifications: - Bachelor’s degree, required; MBA or advanced degree, a plus - 8+ years of experience in marketing, brand, and communications operations and strategy – B2B targeting enterprise clients is far more important than consumer marketing - Extensive experience with project and vendor management - Marketing operations and execution experience, with experience in sales-focused retention and lifecycle marketing/CRM - Copywriting background is a big plus - Experience working in a fast-paced, high growth environment - Exceptional written, verbal, and visual communication skills - Ability to create marketing and sales collateral and ensure a consistent voice, messaging, and tone across the board - Track record of owning and executing complex projects independently - Ability to use data to gather insights and make decisions through creative problem-solving - Deep experience in Hub Spot is important, and a familiarity with the use of AI Marketing tools, a big plus

Compensation: Targeting a base salary of $160-$180k, DOE, with up to 20% bonus available pending performance review

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Location:: Santa Monica, CA, United States
Category:: Marketing & Media

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