Marketing Director - Corporate Markets

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Marketing Director - Corporate Markets
Ensure you read the information regarding this opportunity thoroughly before making an application. Location: Hoboken (HQ), NJ, USA Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. About The Role We are seeking a strategic and results-oriented Marketing Director to lead transformative marketing initiatives across Corporate Markets. This role will focus on developing visionary marketing strategies, accelerating revenue growth, and providing leadership across the marketing function for Audience Solutions and Corporate R&D. The Marketing Director will work closely with Corporate Markets executive leadership to design and execute impactful marketing initiatives that position Wiley as a market leader in enterprise AI, software solutions, information services, and content platforms and drive commercial success. How You Will Make An Impact Develop and execute comprehensive marketing strategy for Corporate Markets (Audience Solutions and Corporate R&D) aligned with business objectives and revenue targets Lead sophisticated demand generation programs across digital, events, content, and field marketing channels for Audience Solutions and Corporate R&D offerings Design and execute ABM programs for strategic accounts, retention, upsell and cross-sell initiatives across Corporate Markets portfolio Lead, mentor and develop high-performing marketing team across multiple disciplines, markets and geographies Oversee marketing technology, processes, measurement and ROI optimization across all marketing activities Collaborate with sales, product, customer success and other business units to align marketing with business objectives What We Look For Bachelor’s degree in marketing, Business Administration, or related field. Extensive international marketing experience, including significant tenure in leadership roles. Deep understanding of health sciences marketing, including understanding of pharmaceutical/biotech markets, regulatory environments, and healthcare delivery systems. Experience marketing to healthcare professionals, researchers, and life sciences organizations. Expertise in demand generation, digital marketing, ABM, and marketing analytics. Strong analytical and strategic thinking skills with the ability to translate complex data into actionable insights. Entrepreneurial mindset with a proactive approach to market opportunities. Commercially focused with a bold, strategic vision and bias for action. Proficiency with marketing automation platforms, CRM systems, ABM platforms, and marketing analytics tools. Demonstrated success in building and scaling high performing marketing organizations, with experience leading executive teams and managing complex, cross-functional stakeholder relationships. Skilled in influencing senior leaders and driving enterprise-level change through strategic vision, collaboration, and operational excellence. About Wiley Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges. Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Salary Range: $139,300 USD to $204,233 USD
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Location:
Hoboken, NJ
Job Type:
FullTime
Category:
Marketing, Advertising And PR

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