Get AI-powered advice on this job and more exclusive features. Direct message the job poster from M SEARCH M SEARCH is proud to represent a leading nonprofit on this exciting opportunity. We are partnering with a mission-driven organization based in Miami, FL to find a dynamic and strategic Director of Marketing to lead brand strategy and marketing initiatives that drive revenue growth, increase awareness, and support meaningful community impact. This leader will report to the CMO and oversee all marketing functions, including advertising, creative direction, digital and content strategy, and multicultural marketing: ensuring alignment across all major areas of the organization, including retail, mission services, philanthropy, and contracts. The ideal candidate will bring a strong background in customer-centric storytelling and a proven ability to lead and develop high-performing teams (2 direct reports). This role reports to their Miami office 4x and 1 remote day per week (Tuesday, Wednesday, or Thursday of your choosing). Key Responsibilities: Develop and execute integrated marketing strategies that drive engagement and revenue. Lead planning, budgeting, and performance tracking for the marketing function. Align marketing plans with evolving market trends and internal priorities. Brand & Content Strategy Maintain brand consistency and integrity across all marketing channels. Implement a customer-focused content strategy tailored to diverse audiences. Create messaging and storytelling that positions the customer as the hero. Multicultural Marketing & Customer Insights Lead culturally relevant marketing efforts, particularly targeting Hispanic and other underrepresented communities. Translate customer insights and behavioral data into actionable campaigns. Conduct segmentation and market research to guide strategy. Creative Direction Manage and mentor an internal creative team, including designers and content creators. Provide hands-on creative direction, copywriting, and campaign oversight. Oversee all marketing assets across digital, print, and in-store channels. Digital & Traditional Marketing Lead digital marketing initiatives including social media, paid media, and email marketing. Manage traditional media, signage, and local events. Leverage analytics to drive campaign performance and optimization. Build, coach, and inspire a collaborative and results-driven team. Foster a high-performance and mission-aligned culture. Performance Measurement Define and track KPIs to demonstrate marketing effectiveness. Report impact and insights to leadership to drive continuous improvement. Qualifications Bachelors degree in Marketing, Communications, or related field. At least 8+ years in a marketing leadership role, ideally with experience in an agency or consulting setting. Track record of driving brand growth and executing innovative campaigns. Strong leadership, project management, and cross-functional collaboration skills. Bilingual (English/Spanish) strongly preferred. Experience working in a resourceful, fast-paced environment. Strategic and creative thinker Strong storyteller and brand builder Collaborative and inspiring team leader Data-driven decision-maker with a customer-first mindset Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing Industries Non-profit Organizations Referrals increase your chances of interviewing at M SEARCH by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid maternity leave Get notified about new Marketing Director jobs in Miami, FL . Miami, FL $136,000.00-$156,000.00 2 weeks ago Executive Director, Growth & Performance Marketing Marketing Director, Online Marketplaces (On-Site) Miami, FL $160,000.00-$200,000.00 6 days ago Director, Communication & Innovation, BK, LAC Director of Content Marketing, Bookit.com Miami, FL $115,000.00-$130,000.00 2 weeks ago Director, Digital Media- Miami, FL (Onsite) Marketing Director - Lead Engagement Strategy Miami, FL $160,000.00-$200,000.00 1 week ago Miami, FL $173,500.00-$231,500.00 3 months ago Aventura, FL $250,000.00-$400,000.00 2 weeks ago Practice Director, Marketing & Creative, Miami, FL Vice President of Marketing and Recruitment Associate Director, Digital Business Strategy - US Latin Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr