Join to apply for the Creative Director role at Lemonade Join to apply for the Creative Director role at Lemonade Overview What You’re Applying For We're looking for a Creative Director who sees insurance not as a boring industry, but as an endless opportunity for groundbreaking creative. Someone who can turn legal disclaimers into poetry and make people want to talk about insurance at dinner parties. This role is about transforming Lemonade's disruptive ethos into campaigns that truly shake up the industry and create cultural moments. Our foundation is strong, our product is loved, and our team is world-class; now we need someone to amplify that momentum into unforgettable campaigns that capture the attention of the industry and our customers. In this role you’ll Dream up the impossible, then make it happen: Build campaigns that make competitors nervous and customers obsessed. Think stunts, viral moments, and the kind of work you\'ve shared with friends, thinking, "damn!" Success looks like campaigns that generate significant buzz and drive measurable engagement Turn abstract brand strategy into concrete creative magic: Take "we\'re bold" and "we\'re straightforward" and translate them into campaigns that prove it. You\'ll transform business goals into cultural moments Collaborate like your ideas depend on it (they do): This IC role is highly collaborative. You\'ll work closely with our in-house creative and design agency, product teams, PR, and executives to ensure every customer touchpoint feels unmistakably Lemonade Stay three steps ahead of culture: Monitor trends, predict what\'s next, and strategically position Lemonade at the forefront of conversations that matter to our customers Execute end-to-end with obsessive attention: This is a hands-on role. You\'ll manage projects from the initial spark of an idea through final delivery, ensuring every detail maintains our high creative standards Confidently pitch, present, and sell ideas to senior leadership and the executive team. You\'ll craft compelling narratives that not only inspire but also gain buy-in at the highest levels of the company What you\'ll need 7+ years of experience turning creative vision into cultural moments, with a portfolio showcasing campaigns that moved needles, started conversations, or changed how people think about a category Exceptional copywriting skills that make people stop scrolling. Your words should feel effortless but land with impact, from headlines to manifestos, making complex ideas simple and unforgettable Bachelor’s Degree in Advertising, Marketing, Communications or a related field Brand-building in your DNA: You\'ve either built a brand from scratch or dramatically elevated an existing one. Bonus points if you\'ve made "boring" industries interesting A portfolio of "beautiful rebellions": Show us work that took risks and won, campaigns that competitors studied, and ideas that became case studies Strategic thinking that clearly connects creativity to business outcomes. You understand why your ideas work, not just that they\'re clever In-house experience or a strong startup mentality, thriving when you\'re close to the product and culture, and preferring collaboration over creative isolation Deep US market intuition: You know what makes American consumers tick, what they share, and what they ignore. Familiarity with the New York creative scene is a major plus Ability to work in our Soho office 3 days a week Enthusiasm about learning and adapting to the exciting world of AI – a commitment to exploring this field is a fundamental part of our culture Please note that we are unable to sponsor applicants for work visas Lemonade\'s US base salary range for this full-time position is $150,000 - 190,000 plus equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Speak to your recruiter to hear more about the specific salary range for your preferred location. Employment and EEO Things to know… Lemonade is an equal opportunity employer committed to diversity and inclusivity. We never discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you require reasonable accommodations due to religious beliefs, pregnancy, or disabilities, let us know at any time. Seniority level Mid-Senior level Employment type Full-time Job function Design, Art/Creative, and Information Technology Industries Insurance Referrals increase your chances of interviewing at Lemonade by 2x Get notified about new Creative Director jobs in New York, United States .

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In Summary: We're looking for a Creative Director who sees insurance not as a boring industry, but as an endless opportunity for groundbreaking creative . In this role you’ll Dream up the impossible, then make it happen: Build campaigns that make competitors nervous and customers obsessed . We need someone to amplify that momentum into unforgettable campaigns that capture the attention of the industry and our customers .

En Español: Estamos buscando un director creativo que ve el seguro no como una industria aburrida, sino como una oportunidad interminable para innovadores creativos. Alguien que pueda convertir las exenciones legales en poesía y hacer que la gente quiera hablar de seguros en cenas. Este papel se trata de transformar el espíritu disruptivo de Lemonade en campañas que verdaderamente sacuden la industria y creen momentos culturales. Nuestra base es fuerte, nuestro producto es amado, y nuestro equipo es de clase mundial; ahora necesitamos a alguien que amplifique ese impulso en obsesiones inolvidables que capten la atención de la industria e nuestros clientes. En este rol usted soñará con lo imposible, luego sucederá: ¡Cree que los competidores dependen directamente de la estrategia de campaña y crear emoción cultural! Trabajará en estrecha colaboración con nuestra agencia creativa y de diseño interna, equipos de productos, relaciones públicas y ejecutivos para garantizar que cada punto de contacto del cliente se sienta inequívocamente Limónada Manténgase tres pasos por delante de la cultura: Monitorear las tendencias, predecir lo siguiente y posicionar estratégicamente a Lemonade a la vanguardia de las conversaciones que importan para nuestros clientes Ejecutar de extremo a extremo con atención obsesiva: Este es un papel práctico. Gestionará proyectos desde la chispa inicial de una idea hasta su entrega final, asegurándose de que todos los detalles mantengan nuestros altos estándares de manera segura lanzar, presentar y vender ideas para inspirar al liderazgo de marca y el equipo ejecutivo. Comprará narrativas convincentes que no solo adquieran pero también ganarán protagonismo en los niveles más elevados de la empresa Lo que necesitará 7 años de habilidades de redacción gráfica para convertirse en visiones culturales simples, con una cartera de campañas profesionales que comience a desarrollarse sin excepción, sino que deje de hacer clic en palabras o mensajes relacionados con la línea de marketing, así como sus esfuerzos deben ser imprescindibles para lograr un impacto drástico. Puntos de bonificación si has hecho que las industrias "aburridas" sean interesantes Una cartera de "hermosas rebeliones" Intuición profunda del mercado estadounidense: Muéstranos trabajo que tomó riesgos y ganó, campañas que los competidores estudiaron, e ideas que se convirtieron en estudios de caso El pensamiento estratégico que conecta claramente la creatividad con los resultados empresariales. Comprendes por qué tus ideas funcionan, no solo porque son experiencias internas inteligentes o una mentalidad de inicio fuerte, prosperando cuando estás cerca del producto y la cultura, y prefieres la colaboración sobre el aislamiento creativo intuición del mercado norteamericano Profunda US: Sabes lo que hace que los consumidores estadounidenses tiquen, lo que comparten y lo que ignoran. Conocer la escena creativa de Nueva York es un mayor plus Capacidad para trabajar en nuestra oficina Soho 3 días a la semana Entusiasmo por aprender y adaptarse al nivel salarial emocionante del mundo Nunca discriminamos en base a la raza, origen nacional, género, identidad de sexo, orientación sexual, estatus de veterano protegido, discapacidad, edad u otro estado legalmente protegido. Si necesita adaptaciones razonables debido a creencias religiosas, embarazo o incapacidades, háganoslo saber en cualquier momento.