Leasing & Marketing Director

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Job DetailsJob LocationKeystone - Duluth, MNPosition TypeFull TimeSalary Range$1.00 - $1.00 Salary/yearJob ShiftDayLeasing & Marketing DirectorOverviewKeystone Bluffs, a 100-bed assisted living community, is conveniently located in Duluth, MN. It carries an impeccable reputation in the community and offers a wide range of services that allow its residents to age in place. We offer very competitive compensation, benefits, and the opportunity for rewarding career growth.Job DetailsThis position holds primary responsibility for the community's move-ins and occupancy.Prepare, implement, and execute a quarterly strategic leasing and marketing plan, including forecasted average weekly numbers of inquiries/referrals, tours/screens, and move-ins.Establish and maintain relationships with key referral sources and community members.Collaborate with facility-level and local/regional corporate management to achieve all leasing targets.Compile weekly marketing reports on inquiries, tours, move-ins, move-outs, and marketing efforts.Review weekly report data to evaluate the performance of current strategies and create new strategies to consistently achieve objectives.Manage social media strategy and execution for all facilities, in collaboration with colleagues (including but not limited to activities personnel).Collaborate with the Executive Director, the Director of Nursing, and other team members to identify prospective resident needs.Participate in relevant events, associations, and professional networks.Maintain local market intelligence, including competitor occupancy, rates, programming, and amenities.Prepare marketing materials and favors for community tours, marketing events, and referral sources..Comply with all regulations as they apply to assisted living communities and participate in the safety team and other internal committees, as required and requested.Collaborate with activities personnel to ensure community newsletters and other communications are professionally prepared and presented.Offer flexibility within the role along with the ability to work varied hours, which may include evenings and weekends, to accommodate off-hours tours, phone calls/emails, and move-ins.Other duties as assigned.QualificationsExperience in senior living or senior care business development, marketing and/or admissions.Outstanding skills in relationship management, communication, organization and problem solving.Accountability for achieving professional objectives is required.Experience creating and managing marketing and leasing plans preferred.Undergraduate or associate's degree preferred but not required.Professional confidentialityBenefitsCompetitive compensation based on experience and track record.Health, dental & other benefit plansPaid Time Off
Location:
Duluth, MN, United States
Category:
Sales And Related Occupations

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