Industry Go To Market Senior Director role at Salesforce

Salesforce is the #1 AI CRM, where humans and agents drive customer success together. In this role you will help shape Salesforce’s go‑to‑market strategy for the Financial Institutions and Wealth (FINS) industry, leading client engagement, strategic partnership development, and the delivery of sales outcomes that create lasting value.

About Salesforce

Salesforce leads the workforce transformation in the agentic era, combining AI, cloud, and customer success to envision better business outcomes. As a Trailblazer you will work with industry leaders to innovate and deliver AI‑driven experiences.

What You Will Be Doing

• Lead go‑to‑market strategy for FINS, collaborating across Distribution, Marketing, Programs, Enablement, Solutions and Product.
• Build strong, long‑term partnerships with key clients, deepening understanding of industry dynamics and coordinating execution of the GTM strategy.
• Deliver client solutions that solve problems, create outcomes, and articulate Salesforce value in the market.

What We Are Looking For

• Industry expertise: Deep knowledge of business processes and economics in the FINS vertical.
• Sales acumen: Proven ability to contribute to the ACV engine through new logos, complex deals, and simplification of solutions.
• Executive presence: Establish trust with executives to secure short‑term wins and long‑term partnerships.
• Analytical muscle: Identify industry needs, anticipate external impacts, and inform long‑term sales potential.
• Execution excellence: Program‑management and communication skills that enable cross‑functional delivery of outcomes.
• Curiosity: Break down complex problems, ask questions, learn quickly and adjust to move forward.

Responsibilities

• Customer engagement: Work directly with key clients across banking and wealth, providing industry insight, structured problem solving, and executive presence.
• Executive relationships: Win trust of executives to obtain short‑term sales wins and long‑term partnerships.
• Market intelligence: Analyze internal and external data, generating viewpoints on market trends and opportunities to inform Salesforce strategy.
• Go‑to‑market strategy and planning: Anticipate implications of industry trends to account strategy and client decision‑making.
• Industry solution enablement: Influence solution creation to educate and enable sales teams to speak the customer’s language.
• Account collaboration: Engage key partners on targeted accounts and regional strategies aligned with overall strategy.
• Voice of Salesforce to the industry: Present executive roundtables and industry event presentations.

Experience and Skills Required

• 15+ years in Sales, Leadership, Product Marketing, Enablement, Operations or similar functions in a Fortune 500 or professional services firm.
• Deep Wealth/Finance/Banking expertise with sub‑vertical viewpoints.
• Experience deploying or using Salesforce with vision for industry change.
• Consistent record of building and running robust teams.
• Outstanding written, verbal, and presentation skills.
• Self‑starter capable of multitasking in a high‑pressure environment.
• Strong customer orientation and results‑driven leadership.
• Strong understanding of Salesforce products.
• Problem‑solving and analytical skills; structured hypothesis development and solution presentation.

Experience and Skills Desired

• 10+ years of banking or wealth experience.
• 10+ years of high‑tech company experience or large system integrators supporting the above industries.
• Undergraduate degree, advanced degree preferred.
• Hands‑on leader, “get it done” operating style and industry association participant.
• Travel availability.

Preferred Skills

• Proven ability to lead digital transformation and large‑scale change management.
• Influence across broad spectrum of individuals and functions.
• Data analysis for value‑based discussions.
• Action‑oriented, entrepreneurial, flexible and innovative operational management.
• Engage and motivate teams.
• Media experience and social media presence.
• Lead through organizational change and virtual team.

Unleash Your Potential

When you join Salesforce you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via the Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. Having an inclusive, discrimination‑free workplace is a core value. All hiring decisions at Salesforce are made based on merit and are fair. In the United States compensation offered will be determined by factors such as location, job level, and related experience.

Benefits include medical, dental, vision, mental health support, paid parental leave, life insurance, disability, 401(k) and employee stock purchasing program.