Join to apply for the Industries GTM Product Marketing Director role at Salesforce6 days ago Be among the first 25 applicantsJoin to apply for the Industries GTM Product Marketing Director role at SalesforceGet AI-powered advice on this job and more exclusive features.To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.The Industries Go-to-Market Product Marketing Director (GTM) will be instrumental in defining, developing, and executing comprehensive GTM plans that accelerate Salesforce's growth, cement our market leadership, and position Salesforce as the platform of choice for agentic AI CRM. This role is designed for a strategic thinker, focusing on tailored use cases for specific industry verticals such as Financial Services and Retail, who is eager to grow their skill set and progress towards a future Marketing senior leadership role.Key ResponsibilitiesGTM Strategy Development & Ownership:Define and lead the end-to-end go-to-market strategy for new and existing product lines, features, and solutions, including market segmentation, targeting, and positioning within Industry Marketing.Collaborate with market research teams to synthesize competitive analysis and customer insights to identify opportunities, validate hypotheses, and inform strategic decisions.Develop compelling value propositions and messaging frameworks that clearly articulate the unique benefits of Salesforce offerings to target customers.Create and manage cross-functional GTM plans, coordinating activities across Product, Marketing, Sales, and Customer Success to ensure seamless execution.Industry-Focused Market Analysis And InsightsConduct in-depth market research to identify trends, customer needs, and competitive landscapes across different industries, emphasizing agentic AI applications.Translate market opportunities into actionable plans that drive pipeline growth, accelerate time-to-revenue, and improve customer acquisition and retention.Product Marketing LeadershipDevelop a perspective on how AI will impact prospect product research and buying behavior.Design a user-centered content strategy considering the impact of AI on paid search, programmatic, and other demand generation tactics.Partner with Product Management to influence product roadmaps, ensuring market fit and customer needs are integrated into development cycles.Strategic Planning And AI IntegrationContribute to corporate strategic planning, ensuring GTM initiatives align with broader company goals and market opportunities.Conduct analysis of market trends, technological advancements, and competitive landscapes with a focus on Agentic AI.Provide strategic leadership and recommendations on market entry strategies and sustainable growth.Marketing Leadership & Brand StewardshipGuide the development of integrated marketing campaigns that support GTM objectives, ensuring brand consistency and strong storytelling across all customer touchpoints.Foster a data-driven marketing culture, leveraging insights to inform decisions and demonstrate impact.Sustainability Integration & ImpactEmbed sustainability principles into all aspects of GTM strategy, collaborating with the Impact team to enhance brand reputation and competitive differentiation.Cross-Functional Leadership & CollaborationEstablish feedback loops with field marketing, sales, and customer success to continuously refine positioning, messaging, and overall GTM strategies.Champion cross-functional alignment, ensuring all teams are synchronized on GTM objectives and execution.Performance Analysis & OptimizationDefine, track, and report on key performance indicators to measure the success of GTM initiatives.Analyze data and customer feedback to iterate on strategies and optimize GTM processes for efficiency.Required Skills10+ years experience in a related marketing role with product marketing expertiseMarketing experience in the technology sector and the ability to manage day-to-day execution of both strategic and tactical activities at a very fast paceHands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPointCollaboration with cross-functional team (Creative Services, Corporate Marketing, Demand Generation, Sales) to deliver world-class marketing programs to our customersMarketing portfolio with examples showcasing your writing styleAbility to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metricsStrong communication and writing skills, and an ability to translate complex ideas into creative content and work across business linesStrong team player with excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work in a global, dynamic environmentManage and lead through ambiguity - be comfortable with constant change Familiarity with the customer engagement lifecycle and CRM applications a plusEducation: Bachelor’s degree; MBA a plus (but we also love brilliant people who didn't go to business school)Unleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.For Illinois based roles, the base salary hiring range for this position is $177,600 to $257,600.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesSoftware Development, IT Services and IT Consulting, and Technology, Information and InternetReferrals increase your chances of interviewing at Salesforce by 2xSign in to set job alerts for “Director of Product Marketing” roles.Chicago, IL $220,000.00-$245,000.00 15 hours agoChicago, IL $160,000.00-$185,000.00 6 days agoVice President Brand Marketing, Complete Nutrition PortfolioChicago, IL $230,000.00-$250,000.00 4 days agoChicago, IL $250,000.00-$350,000.00 5 days agoGreater Chicago Area $140,000.00-$175,000.00 6 days agoChicago, IL $140,000.00-$170,000.00 2 weeks agoChicago, IL $95,000.00-$156,000.00 6 days agoChicago, IL $140,000.00-$170,000.00 2 weeks agoChicago, IL $195,000.00-$215,000.00 3 weeks agoVP, Brand Strategy and Creative ServicesNorthfield, IL $267,280.00-$400,920.00 3 days agoChicago, IL $155,000.00-$170,000.00 1 week agoChicago, IL $175,000.00-$250,000.00 3 days agoChicago, IL $130,000.00-$175,000.00 1 month agoChicago, IL $200,000.00-$230,000.00 1 week agoChicago, IL $350,000.00-$450,000.00 2 weeks agoChicago, IL $195,000.00-$225,000.00 15 hours agoSenior Vice President, Creator MarketingChicago, IL $128,000.00-$205,000.00 4 days agoLead, Brand Activation & Partnerships-DistributionChicago, IL $137,400.00-$171,700.00 6 days agoChicago, IL $163,000.00-$263,350.00 1 week agoAsset & Wealth Management, Head of Social Media Marketing, Vice President - ChicagoChicago, IL $110,000.00-$230,000.00 2 weeks agoChicago, IL $146,490.00-$210,420.00 1 week agoVice President, Planning & Marketing AnalyticsChicago, IL $230,000.00-$250,000.00 3 weeks agoHead of Marketing, Enterprise Dealer GroupWe’re unlocking community knowledge in a new way. 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