Join to apply for the Group Director, Paid Search (Remote) role at Orca Pacific: A Monks Company
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About The Role
We are looking for a strong, passionate, and energetic Paid Search leader to drive growth and strategic oversight across the paid search department with a focus on working on our largest accounts and serving as an SME on LLM optimization for organic and paid synergy. We are looking for someone passionate about search-driven performance marketing and well-versed in both organic search and paid search. This individual should be a people-focused leader who enjoys hands-on, cross-functional collaboration and wants to join a fast-growing, innovative digital agency that is hyper-focused on client performance and ROI.
Responsibilities
Reporting to our SVP, Head of Search, this role will serve as a people leader inclusive of SEM channel specialists (Paid search, YouTube, Demand Gen, PMax, Shopping, and App) as well as Account Leads managing direct client partnerships, contract negotiations/renewals, client onboards, etc.
This role will serve as a Search thought leader prepared to respond to the changing landscape
The ideal candidate will have recent experience in SEO/GEO or AEO/AIO
Responsible for revenue driven from new business, client relationships, and client growth
Will serve as an escalation point across a set of top clients
Will present Paid Search and organic strategy, performance, and tactical priorities to the client and internal stakeholders
Assists with client staffing and scoping
Participates and leads new business pitches for Paid Search and/or SEO
Partners with cross-channel leads on creating media plans, including forecasting, testing, tactical plans, and reporting
Drives Paid Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advancing accounts with the latest trends and opportunities
Present QBRs, planning presentations, and testing plans regularly
Lead client calls from a paid search perspective
Forecasting, budgeting, and diminishing return analysis
Manages others from Account Managers to Directors
Accountable for team growth (training and mentorship) and retention
Highly involved with hiring and onboarding new employees
Manages a team with advanced SEM skills, multi-channel digital marketing strategy, and client management skills, including projections, analytics reporting, etc.
Delivers feedback, performance reviews, support, and recognition in pursuit of achieving team goals
Helps lead career pathing and coaching
Serves as a senior sponsor on your team’s accounts, developing senior client relationships and guiding holistic digital strategy
Responsible for training for the team, department, and agency
Contribute to team morale and culture through engagement, team building, and mentorship
Contribute to overall department training, POVs, award submissions, and case studies
Works closely with Google, Bing, and other vendor partners on alpha and beta opportunities, expansion opportunities, client strategy and planning, and best practices
Responsible for operationalizing processes and helping gain adoption across team focus areas
Assist in creating a team culture across a hybrid working model
About You
The essentials:
10+ years Paid Search experience
Experience communicating with senior clients' points of contact from VPs to C-Suite
Experience handling direct management of Paid Search budgets of at least $1MM+ in monthly ad spend
Recent experience optimizing to LLMs across paid and organic search and will have organic and paid search experience
Experience directing strategy in D2C or Retail, B2B, and B2C digital advertising efforts across different verticals is a major plus
Experience in YouTube, Performance Max, Demand Gen, and Value-Based Bidding, understanding of Offline Conversion Data, and CRM integrations with Google Ads a plus
Advanced slide presentation making and Excel / Google sheet skills
Experience presenting paid search strategy to marketing executives, large teams, and senior audiences
Have 5+ years of management experience with at least 3 direct reports at Associate Director level and above
Experience with a bid management platform is preferred such as SA360, Skai, Marin, etc.
4-year college degree or equivalent work experience
Benefits
What We Offer
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
Authentic commitment to DEI efforts and sustainable growth.
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status. Salary Range $160,000-$210,000 USD
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.
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Remote working/work at home options are available for this role.