General Description:

The Executive Director / Senior Director, US Brukinsa Marketing is responsible for the development and execution of the promotional strategy and tactical plan to support the brand's 5 indications. The role may expand to include early pipeline product initiatives. This position reports to the Vice President of US Hematology Marketing.

Essential Functions of the job:

Lead, develop and execute the US promotional strategy for the Brukinsa, including, but not limited to message development, personal and non-personal promotional tactics, media plans, customer segmentation and targeting.

Ensure that all promotional strategies are informed and supported by field perspectives by working closely with Sales leadership.

Collaborate with cross-functional partners in Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to align on key strategies and messages across stakeholders.

Establish and maintain a productive partnership with members of the promotional review committee (PRC) and foster a collaborative environment in which to evaluate and assess promotional messaging.

Partner with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness.

Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans.

Ensure that all marketing activities conform to company guidelines and local laws.

Effectively communicate brand updates, strategies, and tactics across various forums including Quarterly Business Reviews, Field Meetings, and Leadership Team Meetings.

Contribute to the development of the annual operating plan and supervise and manage vendors to the approved promotional budget.

Coach and develop team members to achieve both business and individual objectives.

Education Required:

BA/BS degree required, MA/MS/MBA or othe radvanced degree preferred.

Qualifications:

For the Executive Director level, we require a BS with 14 + years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.).

For the Senior Director level, we require a BS with 12 + years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.).

For both levels, we require the following:

8 + years of experience as a marketing leader in oncology with experience in heme malignancies strongly preferred. Experience working in CLL is preferred.

5 + years of people management experience.

Biotech or pharmaceutical US marketplace launch experience required (NMEs and expanded indications), including Subpart H requirements.

Experience in highly competitive markets.

Strong team player who can incorporate input from others and can generate consensus through inclusion.

Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.

Excellent interpersonal, oral and written communication skills.

Proven ability to grow and develop others.

Supervisory Responsibilities:

Yes

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.