Executive Director / Senior Director, US Brukinsa Marketing

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General Description: n The Executive Director / Senior Director, US Brukinsa Marketing is responsible for the development and execution of the promotional strategy and tactical plan to support the brand's 5 indications. The role may expand to include early pipeline product initiatives. This position reports to the Vice President of US Hematology Marketing. n Essential Functions of the job: n n n Lead, develop and execute the US promotional strategy for the Brukinsa, including, but not limited to message development, personal and non-personal promotional tactics, media plans, customer segmentation and targeting. n n n Ensure that all promotional strategies are informed and supported by field perspectives by working closely with Sales leadership. n n n Collaborate with cross-functional partners in Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to align on key strategies and messages across stakeholders. n n n Establish and maintain a productive partnership with members of the promotional review committee (PRC) and foster a collaborative environment in which to evaluate and assess promotional messaging. n n n Partner with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness. n n n Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans. n n n Ensure that all marketing activities conform to company guidelines and local laws. n n n Effectively communicate brand updates, strategies, and tactics across various forums including Quarterly Business Reviews, Field Meetings, and Leadership Team Meetings. n n n Contribute to the development of the annual operating plan and supervise and manage vendors to the approved promotional budget. n n n Coach and develop team members to achieve both business and individual objectives. n n n Education Required: n n BA/BS degree required, MA/MS/MBA or othe radvanced degree preferred. n n Qualifications: n For the Executive Director level, we require a BS with 14 + years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.). n For the Senior Director level, we require a BS with 12 + years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.). n For both levels, we require the following: n n n 8 + years of experience as a marketing leader in oncology with experience in heme malignancies strongly preferred. Experience working in CLL is preferred. n n n 5 + years of people management experience. n n n Biotech or pharmaceutical US marketplace launch experience required (NMEs and expanded indications), including Subpart H requirements. n n n Experience in highly competitive markets. n n n Strong team player who can incorporate input from others and can generate consensus through inclusion. n n n Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams. n n n Excellent interpersonal, oral and written communication skills. n n n Proven ability to grow and develop others. n n n Supervisory Responsibilities: n n Yes n n All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Location:
San Mateo

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