Executive Director of University Marketing

About the Company

Distinguished state university

Industry Higher Education

Type Educational Institution

Founded 1865

Employees 1001-5000

Categories

EdTech Education Higher Education Universities

Specialties

over 100 majors nursing psychology communications business recreation & sport management construction management music athletic training human resource development criminology aviation technology and education

About the Role

The Company is seeking an Executive Director of University Marketing to lead strategic marketing and branding efforts with a focus on customer (student) acquisition, retention, and brand strategy. The successful candidate will be responsible for developing and implementing a multi-year enrollment marketing strategic plan, overseeing integrated media campaigns, and managing the university's website and new media to maximize recruitment and retention. This role requires a data-driven approach, the ability to tailor marketing strategies to institutional goals, and expertise in digital marketing, including SEO, SEM, social media, email marketing, and analytics. The Executive Director will also be expected to provide institutional leadership, manage a creative team, and support marketing activities among key stakeholders.

Applicants for the Executive Director position at the company should have a Bachelor's degree in marketing, communications, or a related field, with a preference for a Master's degree, and at least 7 years' of experience in enrollment marketing, marketing management, or advertising in higher education. The role demands a professional with excellent leadership, communication, and interpersonal skills, who is adept at working with diverse communities. The ideal candidate will have a proven track record in managing a team, be proficient in Microsoft Office and other computer applications, and have a passion for current marketing trends and technologies. Responsibilities also include partnering with various campus areas to produce compelling content and supporting the brand message from prospective student to alumnus.

Hiring Manager Title Vice President for Enrollment Management

Travel Percent Less than 10%

Functions

Marketing Education/Academic Administration Non-Profit Management