Executive Director of Product Management – Marketing & Activation

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Executive Director of Product Management – Marketing & Activation page is loadedExecutive Director of Product Management – Marketing & ActivationApply remote type Hybrid locations Culver City, California time type Full time posted on Posted 30+ Days Ago time left to apply End Date: August 31, 2025 (30+ days left to apply) job requisition id JR107220 Sony Pictures Television, the world’s largest independent studio, is seeking an Executive Director of Product Management – Marketing & Activation to join our Insights, Strategy & Analytics organization. Our studio produces award-winning original content for both linear networks and digital platforms. Our portfolio includes acclaimed dramas like The Night Agent , The Last of Us , and The Boys ; hit comedies such as Twisted Metal and Cobra Kai ; and iconic unscripted series like Jeopardy! Wheel of Fortune , and American Idol . In this leadership role, you will lead data app product builds for the Marketing & Activation organizations at Sony Pictures Entertainment. You will be responsible for defining the vision, strategy, and roadmap for a suite of data-driven tools—including predictive models, visually impactful dashboards, and advanced data applications. Collaborating with stakeholders and expert analytics teams, you will help transform data into actionable insights that empower decision-making across the business. Key Responsibilities: Define and communicate data product vision and strategy , specifically focused on the creation of business-first & business-embedded predictive models, data tools, dashboards or advanced data apps for the television production organization
Collaborate with marketing, media , insights & finance stakeholders to gather requirements and prioritize data product features , parameters & outputs .
Ensure positive & collaborative relationships with expert analytics team, exhibiting deep understanding of various analytic disciplines, from data science, data engineering, data management, BI and data automation to help bring the best expert team together for every project.
Oversee cross-functional product development efforts, with excellence in project management and ensure timely delivery of tools & apps .
Develop and maintain product roadmaps.
Oversee product lifecycle from concept to launch and beyond.
Ensure products meet business objectives and user needs.
Ensure positive & collaborative team unity, both with analytics leaders & business or creative leaders
Ensure positive relationship with the business stakeholders, exhibiting deep understanding of entertainment & marketing lifecycle and goals . Embed where possible with stakeholder to help educate & empower data centricity and tools.
Qualifications BA, MBA, or MS in Marketing, Business, Operational Efficiency, or a related field
10–12+ years of experience in product management and development, ideally in tech or entertainment
Proven success in managing and launching data-driven products
Strong leadership, communication, and collaboration skills – teamwork & “one for all” mentality is paramount
Experience working with analytics teams and fostering a shared ownership mindset
Proficient in Agile methodologies
Passion for creating innovative, industry-leading products
Preferred Qualifications Experience in television or film marketing strongly preferred, or a larger studio environment
Genuine passion for film and television
Executive presence with a strategic, solutions-oriented mindset
Excellent attention to detail and a love for problem-solving
Experienced in working within matrixed, global organizations
Outstanding visual and verbal presentation skills; comfortable delivering insights to executive audiences
Committed to continuous learning, innovation, and improvement
The anticipated base salary for this position is $185,000 to $220,000. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position. Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com. Similar Jobs (2)Executive Director of Product Management – Distributionremote type Hybrid locations Culver City, California time type Full time posted on Posted 30+ Days Ago time left to apply End Date: August 31, 2025 (30+ days left to apply)Executive Director of Product Management – TV Productionremote type Hybrid locations Culver City, California time type Full time posted on Posted 30+ Days Ago time left to apply End Date: August 31, 2025 (30+ days left to apply) Hi, we’re Sony Pictures Entertainment
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We are in the business of creativity … making some of the most beloved film and television of all time for every platform in the world. As the most creative and proudly independent studio, our future is boundless.
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Location:
Culver City, CA
Salary:
$200
Job Type:
FullTime
Category:
Marketing, Advertising And PR

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