Executive Director for Marketing and Communications Job Title Executive Director for Marketing and Communications Location Pay Range Pay Range $125,000 - $180,000 Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses. Staff Level S6 FLSA Status FLSA Status Exempt Hours Standard University business hours.

8:30am – 5:00pm (academic year) 8:00am – 4:30pm (summer)

Hours may vary based on operational needs. Job Type Job Type Full-time Campus Unionized Position Code Not Applicable Job Description As Whitman publicly launches & executes its 2030 Transformation Plan, a bold vision to become a top 25 undergraduate business school in the next five years, elevating the school’s brand visibility, reputation, & strategic communications will be critical. The Executive Director will serve as the senior leader and oversee a team responsible for aligning all messaging with Whitman’s strategic priorities, academic excellence, & market positioning.

This role is critical to driving awareness of our distinctive programs, promoting faculty thought leadership, improving student recruitment, & deepening engagement across all stakeholders including alumni, donors, families, & industry partners. With national rankings rising and new investments in faculty, research, & student outcomes, Whitman must magnify its voice nationally through coordinated, high impact marketing & storytelling.

The Executive Director will lead the school’s transformation of our communications infrastructure, modernizing digital strategy, strengthening media relations, & merging messaging across departments. This position ensures Whitman is consistently represented as a forward-thinking, innovative business school committed to excellence & impact. As we enter our next phase of growth, this role is vital to our long-term reputation, national & global reach, & relevance. Education and Experience Ability to develop and execute successful communications strategies and campaigns, with 10+ years of relevant experience in positions of increasing responsibility, and 5+ years in a supervisory or management capacity. Exemplary communication skills (verbal and written). Ability to manage multiple projects and initiatives at the same time. Savvy ability to build relationships and accomplish goals both internally and externally. Current or prior experience in higher education, business is preferred but not required. Valid driver’s license required. Skills and Knowledge Proven track record of developing and executing successful communication strategies. Strong strategic thinking and problem-solving skills. Excellent organizational and project management abilities. Exceptional interpersonal and communication skills. Experience in managing and developing high-performing teams. Strong understanding of best practice in digital and social media strategies and execution. Demonstrated ability to build and maintain strong relationships with diverse stakeholders. Commitment to the mission and values of the Whitman School. Responsibilities Branding, storytelling and communications leadership: Lead brand strategy in support of recruiting, enrollment, job placement, philanthropy & partnerships. Oversee the marketing & comms program to align with Whitman’s strategies & priorities. Promote Whitman to internal & external stakeholders with messaging that differentiates & elevates our program. Implement best practices & evaluate resources to maximize return on investment. Work in collaboration with SU’s central team to achieve strategic coverage & align with brand standards. Oversee creative services & content for digital, social, print & other materials. Organizational leadership: Supervise and lead a team of marketing and communications professionals, including assessing, identifying, and addressing the needs or gaps in staffing, budget, infrastructure, critical capabilities and external resources. Effectively communicate to direct reports and the team as well as key internal constituents (e.g., students, faculty and staff) in conveying the overall organizational vision, plan, and execution. Lead, direct and manage the transition of department and unit goals into priorities and the work of individual team members; regularly communicating about long-term goals to reinforce the larger vision and priorities. Effectively delegate projects, assignments, and specific areas of responsibility to staff while ensuring consistent communication, efficiency, and production amongst the department. Support and monitor progress of staff members. Deliberately develop pathways for professional growth and future leadership needs of the department. Collaboration with other units: Lead the collaboration with the university’s central marketing and communications teams, as well as Advancement and External Engagement teams as needed, to ensure overall brand management and alignment, strategy and execution. Manage selection, oversight and relationships with external vendors, agencies, and consultants to extend and make efficient use of staff and resources for MARCOMM purposes. Work closely with advancement to align a development communications plan to drive donor awareness and engagement through compelling messaging and tools. Implement and oversee a structure with individual departments and programs to prioritize internal goals and requests, structure operational procedures for communications, and establish workflows in Whitman communications that foster productivity and efficiency. Create and execute on workshops and training sessions to increase internal capabilities in media relations, social media communications, and understanding of branding strategies. Translate broader strategies into clear, specific objectives and plans for divisions and individuals. Communications: Lead the development of a strategic communications plan and process for the dean and senior leaders. Communicate priorities and successes to target audiences and support key initiatives through effective communications materials (digital content, social media, presentations, videos, emails, etc.). Engage with leaders and department heads throughout Whitman to remain current on organizational strengths and priorities and to communicate and involve those leaders in the communications agenda Prepare regular reports for key stakeholders and partners on communication performance and impact, including with key performance indicators identified in Whitman’s transformation plan. Additional related duties as required or deemed appropriate to the accomplishments of the responsibilities and functions related to this position. Physical Requirements Not Applicable Tools/Equipment Not Applicable Application Instructions In addition to completing an online application, please attach a resume and cover letter. About Syracuse University Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu. About the Syracuse area Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal. EEO Statement Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Commitment to Supporting and Hiring Veterans Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members. Commitment to a Respectful and Welcoming Community Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.

Required fields are indicated with an asterisk (*). * How did you first find out about this position? sujobopps.com (Syracuse University Online Employment website) Syracuse University HR Recruiter Virtual Career Fair (via NYS Department of Labor) SUNY EOC (Equal Opportunity Center) Women’s Opportunity Center Jubilee Homes Syracuse Northeast Community Center Interfaith Works JobPlus Syracuse.com Chronicle of Higher Education HigherEdJobs.com HERC (HERC Higher Ed Recruitment Consortium) InsideHigherEd.com Indeed.com DiverseEducation.com (Diverse Issues in Higher Education website) LinkedIn Job Posting Facebook Job Fair Search Firm Referred by an SU Employee Other

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