Director, Talent Partnerships & Influencer Strategy (Sundial Technology & Media

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1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. This range is provided by Refinery29. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $130,000.00/yr - $140,000.00/yr Additional compensation types Annual Bonus This role sits under Refinery29's parent org, Sundial Technology & Media Group (STMG). About Sundial Technology & Media Group (STMG) Sundial Technology & Media Group is, at its heart, a sacred space. Our collective of brands, voices, and experiences offer a gathering point where culture thrives and people grow. We shape the conversations that create communities and a sense of belonging for everyone. We are a cultural compass guiding our audiences to the stories and experiences that resonate with who they are, help them navigate the moment, and invite them to share in something bigger. We accomplish this mission and vision through our incredible and distinct brands: ESSENCE, AFROPUNK, and Refinery29 (R29). About the Role As Director, Talent Partnerships & Influencer Strategy , you will develop and lead the overarching influencer marketing and talent strategy for both priority commercial partners and STMG brands. As a strategic partner to the business, you’ll serve as the authority on aligning external voices—creators, influencers, and talent—with broader brand, marketing, and business objectives. Commercially savvy, you’ll understand the nuances of key commercial relationships and guide internal teams on how to best leverage creator partnerships to drive priority KPIs. While deeply engaged in managing current initiatives, you’ll also act as a forward-looking leader—forecasting trends in the creator economy and proactively integrating them into the talent strategy to keep STMG ahead of cultural and platform shifts. Responsibilities: Architect and lead an enterprise-level influencer and talent strategy, ensuring alignment with brand priorities, marketing objectives, and long-term business outcomes. Oversee strategic casting, creator integration, and content development across full-funnel campaigns. Own end-to-end influencer and talent partnerships, from scouting and negotiation through execution and performance analysis. Champion operational excellence and ensure best-in-class delivery of campaigns across paid, earned, and owned ecosystems. Lead campaign execution across functions and partners, driving the production of sponsored and branded content from deal signature through launch. Collaborate closely with brand, creative, media, legal, and analytics stakeholders to ensure seamless delivery and measurable impact. Optimize production workflows and campaign operations, managing timelines, budgets, and content pipelines to drive efficiency, speed, and quality across multiple, concurrent activations. Translate performance data into strategic insight, using engagement, conversion, and creator effectiveness metrics to inform decision-making. Deliver executive-level reporting and forward-looking recommendations to optimize future campaigns. Build and scale a future-proof talent network, identifying, nurturing, and activating a diverse range of creators across key platforms such as TikTok, Instagram, and YouTube. Ensure a balanced portfolio of established and emerging voices that align with brand tone and target audiences. Act as a cross-functional strategic advisor, ensuring influencer and talent activations are deeply integrated across content, marketing, and commercial efforts. Maintain brand consistency, legal compliance, and campaign relevance. Negotiate and structure talent partnerships, securing favorable terms and deliverables in collaboration with legal and talent representatives to mitigate risk and protect brand equity. Remain on the cutting edge of creator economy trends, translating shifts in platform behavior, content formats, and cultural movements into actionable strategy. Lead, mentor, and develop junior team members, fostering a high-performing, collaborative team culture that prioritizes innovation, accountability, and results. Qualifications: 7–10 years of experience in influencer marketing, talent partnerships, or digital media. Proven ability to source, negotiate, and manage high-impact creator relationships and agency partnerships. Deep knowledge of the creator economy and platforms like TikTok, Instagram, YouTube, and Twitch. Strong strategic thinking with a track record of leading multi-channel influencer campaigns. Experience managing teams and working cross-functionally across marketing, legal, product, and sales. Proficient in influencer tools and campaign performance analytics. Skilled in negotiation, communication, and stakeholder management. Highly organized with the ability to juggle multiple projects in a fast-paced environment. This will be a hybrid role based out of our Brooklyn, NY office: Tues-Thurs on-site, and Mon/Fri WFH. Salary : The salary range for this role is $130,000.00 - $140,000.00 USD. The salary range is subject to change and may be amended in the future. Experience, education, skills, and other factors are considered when determining the salary offered. Agencies: Sundial Technology & Media Group is not partnering with agencies nor accepts unsolicited resumes and will not be responsible for any fees or expenses related to such unsolicited resumes and/or applicants. If you require reasonable accommodation during the application and selection process, please let us know by contacting hr@sundialmediagroup.com. We will work together to best meet your needs. Senioriy level Director Employment type Full-time Job function Marketing, Business Development, and Advertising Industries Technology, Information and Media and Advertising Services Referrals increase your chances of interviewing at Refinery29 by 2x Sign in to set job alerts for “Talent Director” roles. 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In Summary: This role sits under Refinery29's parent org, Sundial Technology & Media Group (STMG) As a strategic partner to the business, you’ll serve as the authority on aligning external voices with broader brand, marketing, and business objectives . Responsibilities: Architect and lead an enterprise-level influencer and talent strategy .
En Español: 1 día atrás Estar entre los primeros 25 solicitantes Obtenga asesoramiento basado en inteligencia artificial sobre este trabajo y características más exclusivas. Este rango es proporcionado por Refinery29. Su salario real se basará en sus habilidades y experiencia hablar con su reclutador para aprender más. Rango de pago básico $130,000.00/year - $140,000.00.00/yr Tipos de compensación adicional Bonus anual Esta función está bajo la organización matriz de Refinary29, Sundial Technology & Media Group (STMG). Conocido comercialmente, comprenderá los matices de las principales relaciones comerciales y guiará a los equipos internos sobre cómo aprovechar mejor las asociaciones creadoras para impulsar KPI prioritarios. Mientras esté profundamente involucrado en la gestión de iniciativas actuales, también actuará como un líder prospectivo que pronostica las tendencias en la economía del creador e integrarlas proactivamente en la estrategia de talento para mantener STMG al frente de los cambios culturales y de plataforma. Responsabilidades: Arquitecto y liderar una estrategia a nivel empresarial que impulse a los influencers y talentos, garantizar la alineación con las prioridades de marca, objetivos de marketing y resultados empresariales a largo plazo. Supervise el casting estratégico, la integración de creadores y el desarrollo de contenido a través de campañas funcionales. Translate performance data into strategic insight, using engagement, conversion and creator effectiveness metrics to inform decision making. Deliver executive-level reporting and forward looking recommendations to optimize future campaigns. Construir y escalar una red de talentos a prueba del futuro, identificar, cultivar y activar un amplio rango de creadores en plataformas clave como TikTok, Instagram y YouTube. Asegurar una cartera equilibrada de voces establecidas y emergentes que se alineen con el tono de la marca y los públicos objetivo. Actúa como asesor estratégico transversal, asegurando que los influencers y las activaciones estén profundamente integrados en contenidos, marketing y esfuerzos comerciales. Mantenga la consistencia de marca, cumplimiento legal y relevancia de la campaña. Negociar y estructurar alianzas para crear talento, gestionar términos favorables y colaboración en comportamiento jurídico e innovador que represente al clientela. Conocimiento profundo de la economía creadora y plataformas como TikTok, Instagram, YouTube y Twitch. Pensamiento estratégico sólido con una trayectoria de campañas influyentes multicanal líderes. Experiencia en el manejo de equipos y trabajo interfuncional a través del marketing, legal, producto y ventas. Proficiente en herramientas de influencia y análisis de rendimiento de campaña. Calificado en negociación, comunicación y gestión de las partes interesadas. Muy organizado con la capacidad de hacer malabarismos sobre múltiples proyectos en un entorno acelerado. Este será un papel híbrido basado en nuestra oficina de Brooklyn, NY: Tues-Thurs on-site, y Mon/Fri WFH. Salario : El rango salarial para este rol es de $ 130,000.00 - $ 140,000.00.00 USD. El rayo está sujeto a cambios y puede ser modificado en el futuro. La experiencia, educación y otras habilidades que se ofrecen durante el proceso de solicitud son considerados responsables cuando los servicios sociales no sean aceptados por las agencias de atención al cliente, así como las tarifas o gastos asociados. Director de nivel senioriy Tipo de empleo Función laboral a tiempo completo Marketing, desarrollo empresarial y industrias publicitarias Tecnología, información y medios de comunicación y servicios de publicidad Las referencias aumentan sus posibilidades de entrevistarse en Refinery29 por 2 veces Ingrese para configurar alertas de trabajo para los roles de Talent Director. Área metropolitana de la ciudad de Nueva York $165,000.00-$213,000.00 hace 1 día Nueva York, NY $148,000.00-$200,000.00 hace 3 semanas New York City Metropolitan Area $130,000.00- $175,000.00 Hace 2 meses Director, Estrategia de marca - Marcas privadas Nueva York City Metropolitano Área $152,400.00-$253,800.00 hace 2 semanas Nueva York Ciudad Metropolitana Áreas $150,000.--$165.000.00Hace 2 semanas Director de Marketing de Marca - Color y Conservación Nueva York , NY $165,000.00- $180,000.00 Hacía 3 semanas Nueva Yorque, NY $21,100.000.00- ($240,000.00) Hace 6 días Nueva York; NY $196,800-$246,000 hacía 2 semanas: 0000-00, NY $189,600-$260,000. Los expertos añaden información directamente a cada artículo, comenzado con la ayuda de IA. #J-18808-Ljbffr
Location:
New York
Job Type:
FullTime

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