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Join to apply for the Director Strategy (Digital) role at VML

Who We Are At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

What We Are Looking For VML is seeking a Director Strategy to lead digital engagement for an iconic automotive brand. This role requires a proven leader with experience translating insights into innovative product solutions that address business challenges and create inspiring experiences. The Director Strategy will collaborate with internal teams and clients on insight generation, platform transitions, product roadmaps, and leading UX and digital experiences.

The ideal candidate is proactive, user-focused, passionate about connecting physical and digital experiences, and innovative in approach. This role reports directly to the Executive Director Strategy .

Responsibilities

Translate client business priorities into digital experiences.

Work with analytics teams to develop measurement and optimization strategies.

Build trusted client relationships and collaborate with creative, data, tech, and project teams.

Present strategy and approach confidently to clients.

Coordinate with project managers to develop timelines and plans.

Conduct audience analysis and competitive assessments.

Ensure strategy influences consumer-facing implementations with UX and tech teams.

Qualifications

7+ years of strategy experience in advertising, digital, or related fields, with interest in automotive and EV markets.

Experience with digital products such as websites, e-commerce, SaaS, or apps.

Strong point of view, confidence, and openness to feedback.

Experience working within Agile or SAFe frameworks.

Knowledge of enterprise websites and large support teams.

Focus on optimization and efficiency with cross-functional teams.

Ability to work both strategically and tactically.

Cross-discipline knowledge including data and SEO.

What We Offer

Passionate, driven team culture.

Inclusive community emphasizing positivity and active listening.

Competitive benefits including health coverage, 401k match, and paid time off.

Growth opportunities with training and feedback culture.

Salary range: $75,000 - $180,000 USD. Compensation varies based on location, experience, and qualifications. We support hybrid work arrangements and provide accommodations as needed.

VML (WPP) is an equal opportunity employer committed to diversity and inclusion. For more info, visit our website and follow us on social media.

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