Director of Social Media and PR

Topgolf is seeking a dynamic Director of Social Media and PR to lead our brand's storytelling, engagement, and reputation management across social and earned media channels. This role will be responsible for leading a high-performing team in developing and executing an integrated strategy that drives brand awareness, audience growth, and engagement across social platforms, media relations, brand ambassador partnerships, and crisis management. This leader will also oversee the national PR agency and social content agency.

Essential Functions

• Oversee and execute a cohesive social media and PR strategy that aligns with Topgolf's Brand voice and business priorities
• Lead content creation, community engagement, and audience growth across all relevant social channels
• Build and nurture relationships with media, friends of the brand/ambassadors, and partners to amplify Topgolf's presence
• Develop and implement creative, proactive PR initiatives and earned media opportunities
• Leverage analytics and insights to optimize performance and engagement
• Collaborate with cross-functional teams, including internal creative team, social content agency partners, operations, and corporate communications
• Provide consultative support to franchise partners as needed

Qualifications

• Bachelor's Degree in Marketing, Communications, or related field
• 7+ year of experience in social media, PR, or digital marketing, preferably in the hospitality, sports, or entertainment industry
• Proven track record of driving brand awareness and engagement through innovative social campaigns
• Strong media relations experience with a deep understanding of earned media strategies
• Excellent leadership, communication, creative thinking, and storytelling skills
• Ability to thrive in fast-paced, high-energy environment
• Experience mentoring and leading a team of direct reports and is able to work effectively and efficiently both independently and collaboratively
• Must be able to work onsite 4 days per week in the Dallas office.

ADA The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. EEO Statement Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information, and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable, and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve. Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics, or any other category protected under applicable law. Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees, or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee. Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.