Company Summary : MGA Entertainment is one of the largest and fastest-growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!, Little Tikes, Rainbow High, Shadow High, Bratz, MGA’s Miniverse, Fluffie Stuffiez, Na! Na! Na! Surprise, Micro Games of America, Baby born Surprise, and Zapf Creation. For more information, please visit us at www.mgae.com or check us out on LinkedIn, Twitter, Instagram, and Facebook.

Please ensure you read the below overview and requirements for this employment opportunity completely. Mission: The Retail Marketing Director will be a driving force in developing go-to-market strategies and lifecycle management plans for all classes of trade. The ideal candidate will be a clear, confident communicator with deep marketing experience across retail channels. The candidate will drive programs to market our brands to consumers at the account level, develop merchandising programs, and execute retail-tainment events at retailers. This role acts as a conduit between Accounts, Sales, Digital Sales, Product Management, and Brand Marketing teams. It also requires financial and analytical skills to manage trade spending budgets and assess return on investment, especially regarding price-based promotions. Position Requirements: Experience creating and driving brand strategies at retail Proven ability to build and implement cross-product category marketing and promotions by brand and account Experience working with third parties to build retail promotion alliances Ability to develop strategic plans with third-party retail service groups to maximize brand presence during Spring and Fall seasons Creating metric-based ROI analyses to track third-party service performance Proven success in building business partnerships with buyers Experience driving promotions with youth & family entertainment brands Experience developing programs with major mass retailers in North America Experience in specialty, sporting goods, arts & crafts, electronics, or grocery/drug sectors is a plus Ability to evaluate trade promotions and programs for promotional effectiveness Strong computer skills across multiple platforms Exceptional presentation skills for internal teams, senior leadership, and retail customers Metrics-based strategic planning and execution approach Experience managing teams and financial budgets, with understanding of channel marketing financials such as P&Ls, budgets, and forecasts 10+ years of retail/channel marketing, product management, digital marketing, or sales experience in a consumer packaged goods, toy, game, or entertainment company Authority: Reports to the VP of Retail Marketing Key Result Areas and Activities: Drive retail business development across multiple categories with targeted retailers to create sustainable growth Establish strategic relationships with retail buyers and marketers across various categories at top accounts annually Provide quarterly updates on key MGA brands to buyers across categories Drive POS through innovative retail marketing initiatives Lead and coordinate retail synergy efforts across MGA teams for consistent messaging Maintain brand integrity and positioning while differentiating key accounts Ensure timely delivery of retail marketing plans Develop best-in-class retail displays, signage, POP, and in-store marketing vehicles Coordinate key strategic meetings with sales and licensing teams, including customer sales meetings, regional sales meetings, strategic planning, and licensee summits Drive operational synergies and best practices across account teams Manage the financial budget for retail development programs

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