Company Description

Since 1828, Guerlain - an iconic luxury French Perfume & Cosmetics brand, part of the LVMH Group - has explored, innovated and perfected its Fragrance, Skincare and Makeup thanks to its daring creators of mythical creations with timeless know-how. All with Nature and Art as inspiration and the Culture of Beauty as a signature.

In Fragrance, Guerlain Master Perfumer, Thierry Wasser, embodies the fifth generation of Guerlain Perfumers. As a figure within the contemporary fragrance world, Thierry Wasser has put his name to many of the House’s creations. He contributes to an olfactory legacy of some 1100 fragrances and explores the world in search of the most exclusive raw materials.

In Makeup, newly appointed Guerlain Creative Director of Makeup, Violette, seemed destined to join the house synonymous with French beauty and constant innovation. With her creativity, Parisian chic and eye for high standards, she knows better than anyone else that makeup is nothing if not the art of bringing out the beauty in each and every one of us.

The House is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, Guerlain seeks to protect one of Nature’s most precious wonders: bees, sentinels of the environment and symbol of the House.

Guerlain invites you today to join its North America teams.

Guerlain is part of the LVMH Group

Job Description

Guerlain is seeking a dynamic and experienced Director of Public Relations & Influence to lead our PR and influencer marketing strategy. This role is pivotal in shaping our brand narrative, enhancing our reputation, and driving engagement across various channels. The ideal candidate will be a strategic thinker, an exceptional communicator, and a proven leader with a strong track record of building and executing successful PR and influencer programs.

• Strategy Development: Develop and implement comprehensive PR and influencer marketing strategies aligned with overall business objectives.
• Media Relations: Cultivate and maintain strong relationships with key media contacts, securing positive coverage across relevant publications and platforms.
• Influencer Marketing: Identify, vet, and manage relationships with key influencers to amplify brand messaging and reach target audiences.
• Content Creation: Oversee the creation of compelling press releases, media kits, blog posts, and other content to support PR and influencer initiatives.
• Event Management: Plan and execute press conferences, media events, and influencer activations to generate buzz and drive engagement.
• Crisis Communications: Develop and implement crisis communication plans to protect the company's reputation in times of need.
• Measurement & Analysis: Track and analyze the performance of PR and influencer campaigns, providing regular reports and insights to optimize future efforts.
• Budget Management: Manage the PR and influencer marketing budget, ensuring efficient allocation of resources.
• Team Leadership: Lead and mentor a team of PR and influencer marketing professionals, fostering a collaborative and high-performing environment.
• Industry Awareness: Stay up-to-date on industry trends, emerging technologies, and best practices in PR and influencer marketing.

Qualifications

• 8+ years of experience in public relations and/or influencer marketing, with increasing levels of responsibility.
• Proven track record of developing and executing successful PR and influencer campaigns.
• Strong media relations skills and established relationships with key media contacts in the US.
• Excellent written and verbal communication skills.
• Experience with social media marketing and analytics.
• Strong leadership and team management skills.
• Ability to think strategically and execute tactically.
• Experience managing budgets and tracking ROI.
• Ability to work in a fast-paced, dynamic environment.
• Experience in Beauty / Luxury environments (preferred)

Additional Information

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $160,000 - $170,000