Director, Product Marketing

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Position Overview: The Director, Product Marketing, provides leadership and strategic direction for the product Marketing of a significant jewelry category or portfolio. This role leads a team of Product (Lead / Manager)s and Specialists and is responsible for developing and executing comprehensive product strategies that drive revenue growth, enhance brand equity, and capture market share. The Director sets the overall product category 360 vision, defines key initiatives, manages its portfolio through a multi year-roadmap, and ensures alignment with the company's broader business objectives.
Key Accountabilities: Strategic Leadership & Vision Develops and articulates a clear product category vision, strategy, and roadmap, aligned with the company's overall business objectives and brand strategy. Identifies key market opportunities, assesses competitive threats, and develops proactive strategies to maintain and grow market leadership. Leads the development of multi-year product plans, considering market trends, consumer insights, and financial goals. Presents product strategies and initiatives to senior management, providing clear recommendations and justifications. Ensures brand consistency in all jewelry product-related strategies across the entire product category. Collaborates to craft yearly Marketing budget.
Product Portfolio Management & Innovation Oversees the management of the entire category product portfolio (newness + existing lines), ensuring a balanced mix of innovative, high-growth, and core sustaining products. Drives the new product development process from idea to launch, working closely with cross-functional teams (design, Sales Merchandising, PD, JDIW, supply chain), while defining for them the scope of this process. Sets pricing strategies that are aligned with brand positioning, market competitiveness, and profitability goals. Establishes and monitors key performance indicators (KPIs) for the entire portfolio, identifying areas for improvement and optimization. Drives the identification, development, and launch of new collections, ensuring continued innovation and market relevance-assesses innovation brought forth by his Product (Lead / Manager)s. Advises the Supply chain on sourcing of his entire category.
Marketing & 360 Activation In charge of defining the 360 brief for all new product launches, inclusive of training content, and sales targets, in collaboration with Sales Merchandising. Participate in the building of the visual merchandising guidelines with Sales Merchandising. Ensures consistent brand messaging and product positioning across all channels. Collaborates with Communications Marketing teams to build compelling product stories and impactful advertising campaigns (defines the core storytelling to push). Briefs for the creation of Marketing collateral, in-store displays, and digital assets that effectively showcase the product portfolio, advising on each individual scope.
Team Leadership & Development Leads, manages, and develops a high-performing team of Product (Lead / Manager)s and Specialists, setting very clear objectives and driving innovation and proactivity Provides coaching, mentorship, and training to team members, fostering their professional growth and development. Sets clear expectations, provides regular feedback, and conducts performance reviews. Promotes a collaborative and results-oriented work environment. Manages team budget within the assigned department. Ensures alignment of team activities with company goals and broader company mission.
Required Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. 10+ years of progressive experience in Product Marketing, or Marketing, preferably in the luxury goods or jewelry industry, with a proven track record of success in launching and growing successful product lines portfolio and 360 activations. A passion for jewelry and the luxury goods industry. Strong understanding of jewelry design, materials, and manufacturing processes. Excellent analytical, problem-solving, and decision-making skills. Exceptional communication, presentation, and interpersonal skills, with the ability to influence and persuade at all levels of the organization-very strong communication to report easily up the chain, including to the VP levels. Proven leadership and team management skills, with experience in coaching and developing high-performing teams, with a proven ability to hire successful individuals, and remove non preforming individuals. A demonstrated curiosity, entrepreneurial, creative flair and big-picture thinking. Strong financial acumen and experience in managing budgets and forecasting sales. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
The hiring range for this position ranges from $165,495 - $233,640. The rate of pay offered will be dependent upon candidates' relevant skills and experience.
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Location:
New York
Job Type:
FullTime

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