Join to apply for the Director, Product Marketing role at Lakeside Software

Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application. 3 days ago Be among the first 25 applicants Description Lakeside Software helps organizations with large, complex IT environments gain visibility across their digital estates, enabling them to do more with less. We collect and analyze extensive endpoint data to identify hidden issues, optimize fixes, and realize significant savings. Our platform empowers companies to see the bigger picture and make informed decisions. We are seeking a seasoned Director of Product Marketing with a strong background in end-user computing (EUC) . This role involves shaping our platform’s narrative, engaging technical and executive audiences, and owning go-to-market strategies for our evolving product portfolio. You will lead product storytelling, competitive analysis, analyst relations, customer engagement, and content creation, bridging technology, marketing, and sales enablement. Responsibilities include: Developing and executing product marketing strategies to increase awareness and adoption Crafting compelling messaging based on technical value in EUC, IT operations, and observability Managing analyst briefings and industry report submissions Collaborating with product management, sales, and marketing to launch new features Creating technical content such as decks, whitepapers, and web copy Supporting public speaking, webinars, and customer events Enabling sales with collateral and battlecards Representing customer and market insights to influence product roadmap Qualifications include: 10+ years of product marketing experience, including 3+ years in leadership Deep knowledge of EUC, ITSM, endpoint management, or similar segments Excellent communication skills, able to translate technical capabilities into business value Experience with analyst relations (Gartner, Forrester, IDC) Strong storytelling and presentation skills Ability to engage with enterprise buyers, C-level, and technical teams Public speaking confidence Collaborative, detail-oriented, and adaptable to a fast-paced environment Benefits include: Medical, Dental & Vision Insurance Flexible Spending Disability Insurance Life & AD&D Insurance 401(k) matching Holidays, PTO, Sick Days Career development opportunities Supportive team culture Position Details Seniority level: Director Employment type: Full-time Job function: Marketing and Sales This job is active and accepting applications.

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