Director, Product Marketing
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Job Description
About Palladyne AI
Palladyne AI is pioneering the future of autonomy with Embodied AI platforms that bring adaptability, resilience, and intelligence to robotics and unmanned systems. Our flagship products—Palladyne Pilot (for defense and public safety UAV collaboration) and Palladyne IQ (for adaptive automation in manufacturing)—are redefining how organizations deploy autonomy at scale.[KN1]
As we expand into new markets, we are seeking a Director/Senior Director of Product Marketing to play a central role in shaping go-to-market strategies, competitive positioning, and partner marketing programs, with an initial emphasis on Palladyne Pilot.
Director, Product Marketing
We are looking for a Director/Senor Director of Product Marketing to join our product marketing leadership team. In this role, you will work closely with the Vice President of Product Marketing, collaborating on overall product marketing strategy while taking the lead on specific initiatives that drive visibility, adoption, and differentiation for Palladyne AI’s products.
You will be responsible for managing and executing product marketing and partner/channel marketing activities—owning these functions day-to-day while partnering with the VP to ensure alignment with company priorities. You’ll act as a key outbound subject matter expert (SME), collaborating with product management, engineering, sales, and marketing communications to bring our products to market effectively.
This role is a great fit if you are excited to:
- Build and execute go-to-market plans.
- Shape the buyer’s journey across diverse audiences—executive, technical, operational, and non-technical decision makers.
- Serve as a connector between teams, helping refine positioning and messaging, while also being hands-on in campaign and enablement execution.
- Develop the partner and channel marketing function from the ground up.
This is a senior, high-impact role where you’ll contribute directly to product marketing leadership and help establish the foundation for Palladyne AI’s long-term marketing success.
Responsibilities
· Go-to-Market Strategy: Define, launch, and optimize GTM plans for Palladyne Pilot (and Palladyne IQ as needed) across defense, public safety, and commercial sectors.
· Positioning & Messaging: Develop differentiated value propositions and narratives that resonate across executive, technical, and non-technical audiences including end users, operational managers, and procurement decision makers.
· Market Intelligence: Track competitive moves, market shifts, and customer requirements to inform product roadmap and sales strategy.
· Partner & Channel Marketing: Build and lead this function in the near term—creating enablement programs, joint value propositions, and campaigns with key partners.
· Buyer’s Journey Development: Map decision-maker and influencer roles, aligning content and campaigns to each stage.
· Sales Enablement: Create tools, playbooks, and training to support sales effectiveness.
· Cross-functional Leadership: Act as the voice of the customer with product management and engineering.
· Thought Leadership & Lead Generation: Support events, conferences, and analyst relations to elevate Palladyne AI’s market presence and drive leads.
Requirements:Qualifications
· Bachelor’s degree (B.S. or B.A.) in Business Administration, Marketing, or related field—or equivalent combination of education and relevant experience.
· 10+ years of progressive product marketing or GTM experience, with at least 5 years in high-tech/software industries.
· Strong project management, organizational, interpersonal, written, and verbal communication skills.
· Proven track record of launching and scaling software products; experience in autonomy, robotics, AI, or aerospace/defense preferred.
· Background in marketing to defense and public safety sectors strongly desired; experience marketing into industrial manufacturing a plus.
· Demonstrated ability to work across matrixed, cross-functional teams and thrive in small, agile organizations.
· Comfort with fast-paced, high-growth environments where strategic vision and hands-on execution are equally required.
· MBA or advanced degree a plus.
Work Environment
· Work is performed Monday through Friday with the ability to work evenings and weekends as necessary
- Location:
- Salt Lake City
- Job Type:
- FullTime
- Category:
- Business
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