Director, Product Marketing - Health & Benefits

New Today

This is a remote position, however, the candidate must reside within 30 miles of one of the following locations: Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY. WEX is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Nowhere is that mission more essential than in Health & Benefits, where we help individuals and employers navigate healthcare costs, manage compliance, and unlock financial wellness. We’re looking for a Director of Product Marketing to lead the GTM strategy across our HSA, FSA, COBRA, lifestyle, and emerging benefits products. This is a strategic leadership role for a marketer who can turn complexity into clarity, coach a high-performing team, and bring AI-powered insights into every stage of the marketing lifecycle. What You’ll Do Own positioning, messaging, and go-to-market strategy across our Health & Benefits portfolio—tailored to employers, brokers, partners, and account holders.
Lead a team of PMMs responsible for launches, lifecycle strategy, and sales enablement across regulated and consumer-facing products.
Translate complex product, legal, and regulatory updates into language and tools that empower sales and drive adoption.
Use AI tools to accelerate insight generation, scale campaign development, and personalize experiences across segments.
Partner with product, growth, and CX teams to shape roadmap strategy and ensure tight feedback loops between marketing and the market.
Define key marketing KPIs and build the systems to measure, report, and act on what’s working—and what’s not.
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.
What You Bring 10+ years of experience in B2B or B2B2C product marketing, with a strong background in fintech, healthcare, benefits tech, or compliance-heavy products.
Proven success leading product marketing teams and GTM strategies that drive measurable revenue impact.
Mastery of customer segmentation, value proposition design, and field enablement—across both direct and partner channels.
Working knowledge of AI tools (e.g., GenAI, predictive analytics, sales intelligence) and how to apply them in messaging, campaign design, and performance optimization.
Strong operational instincts—you build systems that scale and help your team move faster and smarter.
Clear communicator with a bias for action and a passion for helping people better understand and use their benefits.
The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section. Pay Range: $165,000.00 - $220,000.00 #J-18808-Ljbffr
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Location:
New York, NY
Salary:
$150
Category:
Marketing, Advertising And PR

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