About SOVRA SOVRA is a leading public procurement platform serving over 7,000 government agencies and connecting them with more than 1 million suppliers across North America. It offers comprehensive, end-to-end solutions tailored for the public sector and is a division of mdf commerce. SOVRA's solutions are purpose-built to address the unique challenges of public procurement, ensuring compliance, enhancing efficiency, and promoting transparency. Our commitment to innovation has been recognized with the Achievement of Excellence in Procurement (AEP) Certification from the National Procurement Institute, affirming our platform's adherence to the highest standards in efficiency and vendor accessibility. By leveraging SOVRA's advanced tools and expansive supplier network, public agencies can optimize every tax dollar spent, drive better procurement outcomes, and deliver exceptional services to their communities. You can find more info about SOVRA at SOVRA.com. About the job We are seeking a strategic and execution-oriented Director of Product Marketing to lead and scale our go-to-market efforts across a rapidly growing product portfolio in the public sector. This high-impact role sits at the intersection of Product, Sales, Marketing, and Customer Success, with both strategic responsibilities and team leadership expectations. As a player-coach, you will balance direct contributions—developing product positioning, messaging, and sales enablement content—with overseeing a team responsible for product launches, market research, and customer-facing communications. You will play a leading role in communicating our product strategy externally, partnering with analysts, collaborators, and public sector stakeholders to articulate value and build market credibility. What will your primary responsibilities look like? Own the go-to-market strategy for product launches and platform initiatives, ensuring cross-functional alignment with Sales, Marketing, Product, and Customer Success. Develop differentiated product positioning and messaging tailored to public sector agencies and suppliers. Represent the product narrative in external engagements—with customers, partners, industry analysts, and at events and conferences. Conduct and synthesize competitive intelligence, win/loss analysis, and buyer research to shape strategy and GTM plans. Build sales tools (e.g., pitch decks, battle cards, one-pagers) that shorten cycles and boost win rates. Collaborate with Product Management to influence roadmap prioritization using market and customer insights. Lead development of marketing assets: case studies, whitepapers, solution briefs, and product landing pages. Partner with Customer Success to drive adoption and engagement post-sale with onboarding guides, videos, and success stories. Directly manage and mentor a small but high-performing Product Marketing team. Set clear goals and standards for launch readiness, messaging consistency, and content delivery. Establish a metrics-driven approach to evaluate launch success, content effectiveness, and sales enablement performance. Build scalable processes for GTM planning, messaging reviews, and internal product training. Foster a collaborative and accountable culture between Product, Marketing, Sales, and Customer Success. Develop compelling product positioning and messaging that resonates with public sector buyers and aligns with our value proposition. Own the product narrative and ensure consistency across all internal and external communications. Define and manage buyer personas, market segments, and competitive intelligence to inform campaigns, sales tools, and product direction. Enable the sales team with content, pitch decks, battle cards, and training to improve close rates and reduce sales cycles. Create product marketing collateral, including case studies, whitepapers, solution briefs, and landing pages. Partner with Product Management to influence roadmap prioritization based on market signals and customer feedback. Drive product adoption and usage, working closely with Customer Success to create onboarding materials, feature education, and success stories. Track and report KPIs related to launch success, content effectiveness, and campaign performance. What elements of your professional background will be necessary and valuable in this role? 10+ years in Product Marketing, with at least 4 years managing direct reports and leading GTM initiatives. Demonstrated success launching SaaS products, preferably in GovTech, procurement, or regulated verticals. Strong executive presence with experience engaging stakeholders at all levels—from front-line teams to C-level buyers and analysts like Gartner. Outstanding storytelling and communication skills; able to distill complex technical ideas into value-focused messaging. Experience in sales enablement, persona definition, product-led growth, and content strategy. Familiarity with tools such as Salesforce, HubSpot, Gong, Highspot, or equivalent. Bachelor’s degree required; MBA or advanced degree preferred. Required: Authorized to work in Canada or the US – unfortunately we are not able to sponsor work visas or transfers at this time. Required: Must be physically located in one of the following Canada’s provinces or USA states: Quebec, Ontario, AL, AZ, AR, CA, CO, DE, FL, GA, KS, MD, MA, MI, MT, NV, NJ, NY, OR, PA, SC, TN, TX, UT. What are the assets that would make you stand out? A strategic operator with a bias for execution and a passion for public impact. A collaborative leader who earns trust, builds consensus, and drives results. A customer-obsessed storyteller who can balance creativity with data-driven decision-making. An organized, systems thinker who can lead through ambiguity and scale a growing function. Thank you for your interest in mdf commerce. However, only selected candidates will be contacted . At mdf commerce , we are committed to fostering an inclusive and equitable workplace. We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. We provide a work environment free from discrimination and harassment. In addition, we are committed to ensuring pay equity across our organization and regularly review our compensation practices mdf commerce , through its wholly owned subsidiary International Data Base Corp., doing business as BidNet, participates in E-Verify. If selected for employment, you will be required to provide your Form I-9 information to confirm that you are authorized to work in the United States. mdf commerce , a través de su subsidiaria de propiedad total International Data Base Corp., que opera bajo el nombre comercial BidNet), participa en E-Verify. Si es seleccionado para empleo, se le solicitará proporcionar la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los Estados Unidos.