Adobe GenStudio – Director of Product Management for GenStudio Content Intelligence

Adobe GenStudio is reimagining how marketing teams operate by leveraging GenAI to transform content creation, distribution, and optimization across performance marketing, demand generation, growth, and content marketing. As the Director of Product Management for GenStudio Content Intelligence, you will define and drive the strategic vision for insights, analytics, and intelligence capabilities that span the GenStudio Applications. You will be responsible for building AI-powered systems that help marketers understand content performance, campaign effectiveness, audience engagement, and creative attributes—transforming raw data into actionable intelligence that drives better marketing outcomes.

This is a highly visible, cross-functional leadership role that requires deep empathy for marketing challenges, strong product instincts, and the ability to leverage GenAI to solve problems that have historically plagued enterprise marketing teams.

Why This Role Matters

Marketing teams are drowning in data but starving for insights. Attribution is broken. Creative decisions are disconnected from performance data. Measurement takes too long and requires too much expertise. GenAI gives us an unprecedented opportunity to solve these problems—to make insights instant, intuitive, and intelligent.

This role will shape how millions of marketers understand what’s working, why it’s working, and what to do next. You’ll be at the intersection of creativity and analytics, helping bridge the gap between art and science in marketing.

What You’ll Do

Strategic Vision & Roadmap

• Define and own the multi-year product strategy for Content Intelligence across all GenStudio modules
• Identify opportunities where GenAI can transform how marketers derive insights from their content and campaigns—from automated performance analysis to predictive recommendations
• Build alignment across GenStudio product teams to ensure consistent, cohesive insights experiences
• Partner with Adobe's AI Research team to identify new use cases that can be brought to market

Cross-Module Intelligence Platform

• Design intelligence capabilities that work seamlessly across various marketing functions including marketers and creatives
• Define unified metrics frameworks, attribution models, and measurement standards that enable cross-channel analysis
• Build systems that connect content creation decisions to business outcomes, closing the loop between creative production and performance
• Ensure insights are contextual, timely, and actionable regardless of which module a user is working within

GenAI-Powered Insights Innovation

• Leverage GenAI to automate insight generation, anomaly detection, and performance diagnostics
• Develop capabilities that analyze creative attributes (messaging, visuals, tone) and correlate them with performance
• Build natural language interfaces that democratize data access—enabling marketers to ask questions and get answers without SQL or BI tools
• Create AI systems that proactively surface insights, recommend optimizations, and predict campaign outcomes

Enterprise Customer Focus

• Deeply understand the measurement and attribution challenges facing large enterprise marketing organizations
• Design for the complexity of enterprise marketing ecosystems—multiple brands, regions, agencies, and tech stacks
• Balance the needs of diverse personas: CMOs, campaign managers, and data analysts
• Partner with Customer Success and Sales to understand customer pain points and validate solutions

Cross-Functional Leadership

• Collaborate with Engineering and AI/ML teams to build scalable, reliable intelligence infrastructure
• Work with Design to create intuitive, beautiful experiences that make complex data accessible
• Partner with other GenStudio product leaders to ensure insights are embedded throughout workflows
• Engage with Adobe's broader Analytics and Experience Cloud teams to leverage shared capabilities

Team Development & Thought Leadership

• Build, mentor, and lead a team of product managers focused on different aspects of Content Intelligence
• Establish best practices for how we think about measurement, experimentation, and learning in GenAI-powered products
• Represent Adobe's vision for marketing intelligence at industry events, with customers, and in thought leadership

What You Need to Succeed

Required Experience

• 10+ years in product management, with at least 5 years focused on analytics, insights, measurement, or business intelligence products
• 5+ years in a leadership role managing product managers or leading complex, cross-functional initiatives
• Deep understanding of marketing operations, campaign management, and the measurement challenges facing modern marketing organizations
• Experience building products for enterprise customers with complex, multi-stakeholder buying processes
• Track record of defining product strategy, building roadmaps, and shipping successful products
• Strong technical acumen—ability to have detailed discussions with engineers and data scientists about architecture, ML models, and data pipelines

GenAI Fluency

• Demonstrated ability to identify high-value use cases for GenAI in analytical and insights workflows
• Understanding of LLM capabilities, limitations, and best practices for building reliable AI-powered products
• Experience thinking through trust, transparency, and explainability in AI-driven recommendations

Core Competencies

• Strong systems thinking—understanding how changes in one area impact the broader ecosystem
• Excellent communication and storytelling skills—able to make complex concepts accessible to diverse audiences
• Experience with experimentation platforms and A/B testing methodologies
• Background in data science, analytics engineering, or business intelligence
• Comfortable with ambiguity and rapid iteration in emerging product categories
• Bias for action and results—able to balance long-term vision with near-term execution

Nice to Have

• Understanding of digital marketing channels, attribution models, and campaign measurement methodologies
• Knowledge of how creative attributes and content characteristics impact marketing performance
• Understanding of how large enterprises approach marketing measurement, governance, and optimization
• Experience as a marketing practitioner or in marketing operations roles

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $166,100 -- $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Adobe is committed to accessibility; if you require accommodations, please email accommodations@adobe.com or call (408) 536-3015.