22-Sep-2025 Director, Product Management - Audience & Measurement

Full time Regular Job Description We’re seeking an experienced product leader to drive audience targeting and advertising measurement capabilities for our retail media network, Best Buy Ads. This Director of Product Management - Audience & Measurement role is pivotal in delivering performance-driven solutions powered by first-party data and closed-loop attribution. You’ll own the roadmap for measurement and audience products, collaborate cross-functionally, and build scalable tools that meet the needs of brand advertisers, media buyers, and internal teams. Your work will shape how we activate customer, product, and transaction data, measure outcomes across channels, and differentiate our media offerings in a competitive landscape.

This role is remote eligible, which means you would work virtually from home or another non-Best Buy location.

What you’ll do Own the product vision and roadmap for audience and measurement across onsite, offsite, and in-store retail media channels Define customer needs, business goals, and success metrics to guide development of targeting, segmentation, attribution, and reporting tools Champion the use of first-party data in building privacy-safe, high-performing media solutions, with a strong understanding of industry norms and regulations Lead development of scalable audience segmentation, activation, and packaging using behavioral, transactional, contextual, and modeled data Partner with data science and engineering to build tools for custom audience creation, lookalike modeling, and self-serve segment selection Define and evolve measurement capabilities including attribution, incrementality, sales lift, and omni-channel reporting Drive product development for clean room integrations, experimentation frameworks, and campaign insights tooling to ensure transparency and advertiser trust Hire, lead, and develop a team of product managers, fostering a culture of delivery and end-to-end ownership Collaborate cross-functionally to translate complex technical and privacy requirements into intuitive, scalable product experiences aligned with advertiser goals

Basic Qualifications 10 years in product management, ideally in ad tech, retail media, or digital advertising focused on measurement, identity, audience, and attribution 3 years of expertise in audience targeting, identity resolution, and attribution models (incremental, modeled) 2 years of experience with clean rooms (e.g., LiveRamp, Amazon Marketing Cloud), CDPs, DMPs, or identity platforms 2 years of experience in leading product discovery, prioritization, development, and go-to-market execution Ability to collaborate with engineering and data teams to deliver complex, data-driven products Effective communicator with the ability to simplify technical concepts and influence across levels Bachelor’s degree in Business, Computer Science, Marketing, Economics, or related field