Director of Paid Media (Google PPC Focus)

Who We Are

Interdependence is a highly effective, innovative, and results-driven public relations, communications, and integrated marketing firm. Powered by proprietary technology, we support brands, CMOs, founders, and entrepreneurs, helping them enhance their businesses and enrich their lives. With nearly 100 full-time team members across the country and continuing rapid growth, Interdependence has proudly earned recognition as "One of America's Best PR Agencies" by Forbes.

At Interdependence, we're committed to nurturing a collaborative, performance-driven work environment. Team members are encouraged to innovate, openly share ideas, and seize opportunities for professional growth. We prioritize work-life balance to support healthy, fulfilling lifestyles and foster pride and accomplishment through exceptional results for clients in sectors such as consumer brands, travel, entertainment, tech, B2B, healthcare, and professional services. Our inclusive culture celebrates diversity, creativity, and excellence.

The Role

Director of Paid Media (Google PPC Expert)

Interdependence is seeking a seasoned Director of Paid Media with deep expertise in Google Ads and PPC strategy. This new role will be focused primarily on building, optimizing, and scaling paid search campaigns on Google, as well as supporting clients with integrated digital advertising strategy. The ideal candidate is a Google PPC expert who thrives on performance metrics, understands how to drive measurable ROI, and is eager to take a leadership role in building a paid media practice. Come help us grow this function from the ground up.

Key Responsibilities

Google Ads & PPC Leadership

• Lead the development and execution of high-performing Google Ads campaigns, including search, display, YouTube, and performance max.

• Manage and optimize budgets across multiple clients and industries with a focus on CPC, ROAS, and lead conversion.

• Conduct keyword research, A/B testing, and continuous performance optimization.

• Stay current on all Google Ads trends, tools, and algorithm changes to maintain peak campaign performance.

Client Strategy & Communication

• Serve as the lead PPC strategist and day-to-day client contact for all Google Ads initiatives.

• Present strategy, performance results, and growth opportunities clearly and confidently to clients and internal stakeholders.

• Collaborate with account and creative teams to ensure campaigns are integrated and results-oriented.

Measurement & Reporting

• Track and report on all campaign KPIs using Google Analytics, Looker Studio (formerly Data Studio), and other performance tools.

• Translate data into actionable insights, regularly recommending refinements for better outcomes.

Team Support & Collaboration

• Provide direction to freelance PPC specialists or junior team members as needed.

• Help establish scalable processes, templates, and documentation for campaign management.

Qualifications

• 10+ years of experience in digital marketing with deep specialization in Google PPC and paid search.

• Google Ads Certified, with a strong portfolio of successful campaigns in multiple industries.

• Demonstrated ability to manage six- and seven-figure Google Ads budgets with proven ROI.

• Strong analytical skills and command of campaign data across multiple platforms.

• Ability to simplify complex data into meaningful insights for non-technical stakeholders.

• Experience with bid strategy, automation, conversion tracking, and performance reporting.

• Exceptional communicator who can lead client conversations and advocate for PPC best practices.

• Comfortable in a fast-paced environment and eager to build a paid media team from scratch.

The Perks

We offer a competitive benefits package—including comprehensive medical/dental/vision coverage, vacation/sick leave/holiday PTO, 401(k), flexible remote work options, and Summer Fridays.

If you're a Google PPC expert who thrives on performance, strategy, and results—and you're excited to help shape a growing digital advertising practice—we'd love to hear from you.