Empowered Staffing is partnered with a top-performing digital marketing agency known for delivering measurable results through paid search, paid social, Amazon marketing, and SEO. As they continue expanding service offerings, the agency is seeking a Director of Web Services to build and lead a new division focused on website development, optimization, and conversion performance.

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This is a hands-on, high-impact role ideal for a technically skilled web development leader with front-end expertise, strong UX and CRO knowledge, and the entrepreneurial drive to shape a new service offering from the ground up.

The Director of Web Services will oversee all aspects of web strategy, development, and optimization for a diverse portfolio of small to mid-sized business clients. This individual will design, build, and optimize websites and landing pages, implement SEO improvements, and lead performance-driven UX initiatives.

Key Responsibilities Lead website development and optimization projects for small to mid-sized business clients, ensuring performance, usability, and design excellence. Design and build new websites and landing pages from concept through launch using platforms like WordPress, Shopify, and Magento. Execute front-end development tasks using HTML, CSS, JavaScript, and other modern frameworks or tools as needed. Implement conversion rate optimization (CRO) and UX strategies, including A/B testing, performance tracking, and user behavior analysis to improve engagement and conversion. Optimize websites for SEO, speed, mobile responsiveness, and accessibility, implementing on-page updates and SEO recommendations from internal strategists. Collaborate with internal teams, including design, SEO, and paid media, to ensure cohesive, high-impact campaigns across channels. Act as a client-facing expert, confidently presenting technical solutions, test results, and strategic recommendations in meetings and pitches. Develop scalable workflows and best practices for the Web Services division to ensure quality, efficiency, and profitability. Oversee project delivery and division performance, managing timelines, budgets, and outcomes while identifying opportunities for service growth. Hire, mentor, and lead a small cross-functional team of developers and optimization specialists as the division scales.

Qualifications: 7+ years of web development experience, ideally with experience working on multiple clients in an agency setting. Hands-on experience with HTML, CSS, and JavaScript, and experience working within WordPress, Shopify, and Magento platforms. Deep understanding of UX/UI design principles and conversion rate optimization (CRO) tactics. Ability to communicate confidently with clients and explain complex technical concepts in simple terms. Entrepreneurial mindset with the ability to launch, lead, and scale a new service division. Familiarity with GA4, web performance tools, and testing platforms (e.g., Optimizely, VWO, Google Optimize) preferred. Foundational knowledge of SEO implementation fundamentals and best practices.