Description Location: Austin, TX Reports To: Chief Marketing Officer Collaborates With: Chief Executive Officer/Chief Creative Officer, Creative Director, Marketing, Wholesale Bring Our Brand to Life—Visually, Seamlessly, and Boldly As Director of Visual Merchandising , you’ll be the strategic and creative force behind how our brand shows up across every physical touchpoint—from owned retail stores to department stores and independent boutiques. You’ll translate our brand pillars, design philosophy, and company mantra - Make Today Ridiculously Awesome! - into immersive customer experiences that drive connection, discovery, and loyalty. This is a highly collaborative leadership role that requires both creative vision and operational precision . You’ll lead seasonal store presentations, develop scalable VM toolkits, guide new store build-outs, and work cross-functionally to ensure consistency and excellence across all channels. Visual Strategy & Brand Expression Develop and evolve the visual merchandising strategy across all store types: owned stores, department stores, and specialty boutiques Ensure all environments embody the brand ethos and reflect our unique design language, storytelling approach, and customer journey Translate seasonal campaigns and product stories into compelling in-store presentations that inspire and educate Owned Retail & New Store Experience Lead visual planning for all owned retail stores —from window concepts to interior presentation to fixture strategy Oversee full lifecycle project management for new store openings, including fixture ordering, layout planning, hospitality flow,merchandising execution, and budgeting/costing. Build scalable visual standards and toolkits to ensure excellence and consistency across locations Wholesale & Shop-in-Shop Experience Partner with the wholesale and sales teams to develop custom visual plans for key department stores and boutique accounts Design modular merchandising strategies that retain brand integrity while flexing for diverse retail environments Guide setup for “shop-in-shops” to optimize product storytelling and shopper engagement Seasonal Presentation & Campaign Alignment Lead development of seasonal VM directives, lookbooks, and in-store storytelling assets Collaborate with Creative and Marketing teams to align product presentation with brand campaigns, photoshoots, and collection launches Work alongside the Creative Director to support photoshoot staging and environment curation Training, Tools & Enablement Partner with the Marketing and Retail teams to develop visual merchandising training tools for store associates and wholesale partners Ensure brand guidelines are easy to implement and reinforced through high-quality visual assets and reference materials Maintain feedback loops from store teams to continuously improve effectiveness and clarity of VM tools Cross-Functional Leadership Collaborate across Creative, Product, and Marketing to bring unified creative solutions to life Represent the VM function as a strategic partner across go-to-market and brand planning conversations Champion a culture of design excellence, operational rigor, and on-brand creativity About Consuela In 2005, Consuela's Founder, CEO & Chief Creative Officer, Conni Reed found herself unfulfilled working in the corporate world. She set out on a quest to bring joy into her life and positively impact the world, honoring the artists and culture that shaped her fondest memories of being captivated by the vibrant contrast of colors, textures and human connection she enjoyed during childhood trips to Mexico with her father. Conni set three goals; 1.) Make Art. 2.) Support and Uplift Women. 3.) Work in Mexico. Today, twenty years later, what started as a one-woman entrepreneurial venture out of her garage in Dripping Springs, TX, Consuela, is a beloved, vibrantly colored, textural, meticulously built handbag and accessories brand headquartered out of Austin, TX and Leon, Guanajuato, Mexico. The name Consuela is derived from the verb ‘consolar’, meaning to console, comfort and uplift. This spirit is reflected in Consuela’s simple yet powerful mantra: ‘ Make Today Ridiculously Awesome! ’ Our mantra shapes everything we do from designing with purpose to blending artistry with functionality to celebrating resilience and embracing all the twists and turns of life’s journey. The ‘Art of the Unmatched’ is Consuela’s trademarked design philosophy and it’s the basis, foundation and inspiration for each collection. Consuela is representative of life’s journey, a collage of sights, sounds, emotions, and travels. Unexpected colors, textures, and patterns, that are purposefully “unmatched” rather than mismatched as if by mistake. Driven to support and uplift women, Conni founded the Consuela Viva Babe program to honor women who inspire others with their courage and strength. This initiative reflects Consuela’s dedication to shining a light and sharing stories that could easily be overlooked. Conni’s belief in nurturing the creative community is evident in her efforts to uplift communities in both countries. Through integrity-driven operations and long-term relationships, Conni supports culture and fosters thriving communities, underscoring her mission to grow and win together. Under Reed’s leadership, Consuela has earned recognition in Forbes Small Giants, with features in Us Weekly, NY Post, Good Morning America, Texas Monthly and more. Rooted in the 7P’s of our Evergreen Certification, we are a Purpose-driven team with the grit and resourcefulness to build a Private, Profitable, enduring and market-leading business that makes a positive dent in the universe. Consuela continues to redefine fashion with purpose with a growing omnichannel business spanning e-commerce (ConsuelaStyle.com), wholesale (1,200+ accounts), retail (3 stores), and national department store presence . As the brand evolves, Reed remains committed to creating art, supporting and uplifting women, designing with intention and celebrating life’s journey. Requirements What You Bring Core Qualifications 8–12 years of experience in visual merchandising , preferably within women’s fashion or lifestyle retail. International experience is a plus, as this role collaborates closely with and helps guide our Mexico-based team Demonstrated success managing multi-format retail environments (owned, wholesale, boutique) Strong project management skills —comfortable leading new store builds from concept to completion with a proven track record of delivering on time Creative thinker with an ability to apply brand storytelling across physical spaces and tactile experiences Proven ability to balance aesthetic vision with business strategy and sales impact Leadership & Collaboration Inspirational leader who brings clarity, energy, and follow-through to creative projects Collaborative by nature—able to partner with cross-functional stakeholders and unify diverse points of view Experience working directly with executive leadership, multinational groups, and creative teams to shape brand direction Hands-on mindset with the ability to zoom out strategically and zoom in operationally as needed Benefits Medical/Dental/Vision Employer paid STD/LTD & Basic Life Paid Parental Leave Simple IRA plan w/ company match PTO + Holidays Eligibility to participate in Corporate Bonus Program Bountiful employee discounts

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