HR CONSULTING SOLUTIONS, A LEADING EXECUTIVE SEARCH FIRM, HAS BEEN RETAINED BY WINDOW WORLD OF PADUCAH TO RECRUIT A DIRECTOR OF SALES & MARKETING. BELOW IS A DETAILED JOB DESCRIPTION OUTLINING THE EXPECTATIONS OF THIS ROLE.

POSITION SUMMARY
Reporting to the Owner, the Director of Sales & Marketing will oversee sales operations, marketing initiatives, and strategic growth for Window World of Paducah. This individual will be responsible for leading a sales team, developing and executing marketing strategies, ensuring customer satisfaction, and driving overall revenue performance. The Director must be highly professional, trustworthy, and knowledgeable about home improvement products including siding, windows, roofing, and doors. This is an exciting opportunity for a motivated leader to make a significant impact on a growing, community-focused business.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute sales and marketing strategies aligned with company goals.
• Create and manage budgets, sales forecasts, and performance metrics.
• Lead, manage, and develop a high-performing sales team to achieve revenue targets.
• Conduct regular staff evaluations, coaching, and professional development.
• Collaborate with ownership on pricing, promotions, and strategic direction.
• Evaluate and adjust marketing strategies to ensure effectiveness across platforms, including digital, community outreach, and traditional media.
• Monitor and analyze marketing ROI by tracking lead sources, conversion rates, and cost per acquisition to ensure effective use of resources.
• Oversee customer service standards to ensure consistent satisfaction and repeat business.
• Establish, maintain, and strengthen customer and community relationships to enhance brand reputation.
• Build and maintain strong partnerships through community involvement, sponsorships, and local events to strengthen brand visibility and customer loyalty.
• Stay informed on industry trends, competitor offerings, and market conditions.
• Perform other related duties as necessary or assigned.

SUPERVISORY RESPONSIBILITIES

• Directly manages the sales and marketing team.
• Provides leadership, coaching, and performance evaluations.

MINIMUM EXPERIENCE

• 10+ years of proven sales leadership experience, ideally within the home improvement, construction, or building products industries.
• Demonstrated success in managing and motivating a sales team to meet or exceed revenue goals.
• Prior success in scaling sales teams or entering new markets.
• Experience developing and managing sales budgets and forecasts.
• Experience presenting to ownership or senior leadership, with strong financial and business acumen.
• Possess a track record of implementing successful marketing strategies and community outreach efforts.
• Knowledge of digital marketing strategies, including paid ads and social media campaigns.
• Hands-on experience in closing sales and building long-term customer relationships.
• Familiarity with home improvement products such as siding, windows, roofing, and doors.
• Prior experience working with CRM systems or sales tracking software.
• History of accountability and integrity in leadership roles.

PREFERRED QUALIFICATIONS

• Bachelor’s degree in business, marketing, or related field.
• Certifications in sales, leadership, or marketing management.
• Strong knowledge of the Paducah and Western Kentucky market, with established professional relationships and community ties.
• Experience with multi-location or franchise operations in the home improvement sector.

WHAT WE OFFER YOU
At Window World, we believe in investing in the future of our employees. Our entrepreneurial culture fosters an environment of open feedback and improvement that empowers our team to make the best decisions for our customers and organization. We offer:
 

• Competitive base salary commensurate with skills, education, and experience.
• Performance-based bonus opportunities.
• Company truck and paid phone.
• Generous Paid Time Off (PTO) and 401k matching program.
• Comprehensive benefits package including medical, dental, vision, and life insurance.

We are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. Our company is committed to the principle of equal employment opportunity for all employees and applicants, providing everyone with a work environment free of discrimination and harassment. All employment decisions within our organization are based on business needs, job requirements and individual qualifications, without regard to age, race, color, religion, sex, gender, gender identity, sexual orientation, national origin, disability, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We will not tolerate discrimination or harassment based on any of these characteristics.

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