Director Of Sales (Big 12 Conference)

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

A true partnership on every level. That's what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience help you solve problems and ultimately deliver the right game plan to drive your organization forward.

The Big 12 Conference announced the launch of the Basketball All-Access Pass, a new membership program for fans at the Big 12 Men's Basketball Championship. This membership which includes a Premium and Priority option will provide fans the opportunity to purchase the same seat location for the Basketball Championship each year through 2031. The All-Access Pass will only apply to 12% of venue seating, with the remainder being unchanged.

The program will debut for the 2025 Basketball Championship, the Conference's first-ever 16-team tournament that will see Arizona, Arizona State, Colorado, and Utah make their Championship debut. The All-Access Pass program is being executed in partnership with global premium experiences company Legends.

In 2023, Legends began conducting a fan survey of 12,000 Big 12 basketball fans, collecting feedback on a variety of elements surrounding the Big 12 Basketball Championship, including ticketing, seating, and fan experience. A key takeaway was fans' desire for more premium seating opportunities, serving as a driving factor in the creation of the All-Access Pass. Legends has partnered with the Big 12 Conference to drive all sales strategy and execution for the Big 12 All-Access Pass.

Membership will be offered in two tiers Premium Membership and Priority Membership. Premium Membership will provide access to a floor seat or premium lower-level seats each year for all sessions, as well as access to premium clubs. The Priority Membership will provide fans access to premium lower-level seats for only the sessions their team is participating in, as well as loaded tickets for concessions.

The Director of Sales will be responsible for strategically maximizing the sale of all suites and premium inventory.

Essential Duties And Responsibilities:

• Develop ticket sales strategies and campaigns to maximize the sales of premium seating.
• Create and implement training initiatives to increase sales rep productivity and elevate overall sales team performance.
• Mentor and assist the sales team with their outbound cold calling efforts and new business client meetings.
• Work to create dashboards and virtual CRM reports to manage and track campaign performance and sales rep productivity.
• Analyze historical and current ticket sales data and performance metrics to determine future calling campaigns and new lead sources for the sales team.
• Participate in planning meetings to discuss cross departmental revenue opportunities and collaborate with other team members to support and further the sales department goals.
• Assist in the creation and management of the ticket sales budget and business plan.
• Proactively solicit new business by making sales calls, creating presentations, leading sales events and engaging in new client prospecting.
• Responsible for daily revenue tracking, campaign management and the regular communication of sales team performance to the Legends and client's leadership team.

Qualifications:

• Resourceful and innovative, with an entrepreneurial spirit and partnership-oriented mindset.
• Expertise in financial analysis, planning, budgeting and deal structuring.
• Excellent interpersonal and communication skills.
• Ability to develop and deliver sound recommendations to senior management.
• Organization and planning skills, ability to prioritize and handle multiple tasks.
• Ability to work both traditional and non-traditional hours (nights, weekends, holidays).
• Ability to delegate effectively.
• Knowledge of Customer Relationship Management (CRM) and various ticketing systems.

Education And/Or Experience:

• Bachelor's Degree from four-year college or university.
• Proven leadership experience in a sales environment including coaching, mentoring, hiring, training, and performance management.

Compensation:

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Working Conditions:

Location: On Site - Kansas City, MO

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Note: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.