31-Jul-2025 Director of Product Management - Performance Optimization & Ad Serving

Full time Regular Job Description We’re seeking a data-driven and technically adept Director of Product Management to lead the development of core ad delivery and optimization capabilities for Best Buy’s owned platforms including site, app, and in-store. This role owns the roadmap and requirements for how ads are served, targeted, and optimized, directly influencing campaign performance, advertiser satisfaction, and revenue yield. You’ll work at the intersection of product, engineering, data science, and go-to-market teams to build intelligent systems that deliver the right ad to the right shopper at the right time maximizing both advertiser outcomes and business impact.

This role is remote eligible, which means you would work virtually from home or another non-Best Buy location.

What You’ll Do Own the strategy and roadmap for ad serving, pacing, optimization algorithms, and delivery systems across media channels Prioritize features that improve campaign efficiency, drive performance KPIs (e.g., ROAS, CTR, conversion rate), and maximize inventory utilization Balance optimization goals—such as revenue, advertiser performance, and shopper experience—with fairness, transparency, and privacy standards Partner with data science to design and deploy models for dynamic bidding, predictive targeting, frequency control, and budget pacing Lead experimentation frameworks (e.g., A/B testing, multi-arm bandits) to enhance ad relevance and conversion performance Build optimization logic into ad decisioning systems to prioritize advertiser outcomes and shopper satisfaction. Oversee the ad serving platform roadmap, including creative rendering, latency reduction, decisioning models, and objective-based delivery Ensure seamless integration of targeting, measurement, and personalization into the ad decisioning process Collaborate with sales, campaign ops, analytics, and GTM teams to align product development with advertiser needs and monetization strategies, while evangelizing optimization capabilities internally and externally

Basic Qualifications 10 years of product management experience in ad tech, programmatic advertising, or performance marketing Bachelor’s degree in Computer Science, Product Management, Engineering, Business, or a related field 3 years of experience in successfully launching optimization and ad serving features in scaled media or ecommerce environments 3 years of experience in understanding of real-time bidding, auction mechanics, targeting logic, and delivery systems 3 years of experience in working with closed advertising ecosystems (e.g., Meta, Google, Amazon) 2 years of demonstrated ability to lead cross-functional collaboration with data science and technical teams to develop predictive models, pacing algorithms, and experimentation frameworks, while building configurable or self-serve optimization tools and influencing both technical and business stakeholders Understanding of key decision signals such as customer behavior, contextual data, past performance, and bid/ranking logic