Director of Performance Marketing (Meta + YouTube Funnels)

New Yesterday

WATCH THIS FIRST .
Hi, I’m Mike, founder of  Jaspr . We build high-end, design-forward air scrubbing systems that clean the air in homes and businesses across North America.
This is a  local, in-person role  in Austin, with a $180,000-$200,000 base + performance bonus. You’ll work from Jaspr House alongside a small, creative, fast-moving team. Requirements
The Role
As our Performance Marketing Director , you will:
Architect, run, and scale our Meta + YouTube ad funnels - from cold awareness through to remarketing and post-purchase retention. Translate our brand angles (sleep, mold, allergies, wellness) into ad campaigns that perform. Deploy significant ad spend profitably, with a relentless focus on CAC, ROAS, MER, and filter ARR growth. Collaborate with our content team to test creative hooks, storytelling formats, and new ad angles. Own remarketing strategy across FB + YouTube (awareness → consideration → conversion). Build reporting that is clear, actionable, and tied to true business outcomes.
What You’ll Have Day One
A massive library of content ready to test (video, UGC, storytelling). A content team who can produce more on demand. A product that’s already scaling organically, with proven demand and strong customer reviews. A clear mission: turn creative and content into profitable growth and recurring ARR.
What We Expect From You
You’ve managed 7-figure+ Meta + YouTube ad spend in the last 12–18 months. You think in funnels, not just ads : customer awareness, consideration, conversion, retention. You know how to scale cold traffic and convert warm traffic with the right creative mix. You’re as comfortable pulling levers in Ads Manager as you are thinking strategically about the customer journey. You move fast, test relentlessly, and make clear calls on what to kill or scale. Bonus: experience in DTC wellness, consumer hardware, or subscription/ARR models. Benefits
Benefits at Jaspr Competitive Salary ($180,000-$200,000) + Performance Bonus: This is a role for an exceptional person and we are happy to pay generously Health Insurance Paid travel: Occasional team trips (past: Mexico, Tahoe, Miami, NYC, Europe) 15 Days Paid Time Off  (vacation + sick days) Wellness Perks : saunas, cold plunges, and recovery tools at Jaspr House On-Site Dental Cleaning  (covered at the office) Free Jaspr Air Scrubbers + Filters  for your home Professional Development Support  (budget for courses, conferences, or coaching) Family-Friendly Culture  (supportive of parents and family life) Mission-Driven, small team : Beautiful in-person HQ with lake views, a 20-person sauna, cold plunge, and wellness vibes Networking: Exposure to incredible customers, founders, wellness leaders, and local businesses
Apply
Location:
Bee Cave
Job Type:
FullTime

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