The Director of Paid Search will lead the planning and execution of all paid search initiatives across platforms including Google Ads, Microsoft Ads, and Connexity. This role is responsible for driving profitable growth, ensuring WebstaurantStore remains at the forefront of digital advertising innovation, and reporting marketing performance and strategy to the C-suite. The Director of Paid Search will also be tasked with managing a team of PPC specialists and working with the Marketing Data Science and Analytics teams to design, develop, and report on PPC experiments. Own and drive the paid search strategy across all channels, aligning with company goals and marketing objectives Lead and mentor a team comprised of a PPC Manager who is supported by Sr., Mid, and Jr. Paid Search Specialists Oversee campaign architecture and strategy for Search, Shopping, PMax, and AI Max campaigns Lead a culture of experimentation by designing and overseeing paid search tests—including ad copy, bidding strategies, audience segmentation, landing pages and more Oversee budget allocation and monthly spend pacing across platforms Collaborate with cross-functional teams including SEO, CRO, Analytics, Merchandising, and Data Science Champion innovation by identifying new opportunities, testing emerging formats, and evolving account structures Ensure reporting accuracy and actionable insights through partnership with the Marketing Data team Present performance updates, strategic plans, and growth opportunities to senior leadership Support recruitment, onboarding, and professional development within the Paid Search team You’ll manage a team that includes: A Paid Search Manager for PPC platforms and a Paid Media Manager for social, video, and direct mail Sr. Paid Search Specialists who act as mentors and strategic contributors Mid-level and Junior Specialists focused on execution, optimization, and reporting Interns and new hires who require onboarding and training in ad platforms and campaign strategy 8+ years of experience in paid search or digital advertising, with 5+ years in a leadership role Proven success managing large-scale search budgets and complex account structures Deep expertise in Google Ads, Microsoft Ads, Google Analytics, Google Merchant Center and Google and Bing Ads Editor programs Strong analytical skills and comfort with data-driven decision-making Excellent communication and leadership abilities Experience in eCommerce or retail preferred Demonstrated ability to lead in ambiguity and make strategic decisions in “gray areas” Passion for experimentation, innovation, and continuous learning This role does not require a degree. We value relevant skills and experience and alignment with our core values above all else. An ideal candidate will: Demonstrate ownership of large-scale projects from ideation to execution and reporting Show initiative in developing and mentoring the team Create an entrepreneurial environment with a test and learn mindset Build an environment with passion for excellence. Maintaining documentation, accuracy, and organization. Taking care of the little things.