The Director of Paid Search will be responsible for developing and executing comprehensive growth strategies and marketing channel strategies to drive market expansion and increase brand awareness. This role requires a visionary leader with a strong background in marketing, channel strategies, budget allocation, testing and innovation. The ideal candidate will motivate the marketing team to achieve ongoing professional development, while steering our marketing department towards increased profitability and greater market competitiveness.

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience. Responsibilities Paid Search Strategic Planning : Develop long-term execution plans that align with business objectives. Implement these plans and track key performance indicators (KPIs) to measure success. Paid Search Data Analysis : Demonstrate analytical skills to extract meaningful insights from data. Relate these insights back to business goals and identify actionable recommendations. Stakeholder Communication: Effectively present strategic and tactical plans to leadership, cross functional partners and internal teams. Build strong relationships with all teams and maintain open communication. Paid Search Financial Management : Oversee forecasting, budgeting, and pacing for search campaigns. Ensure efficient allocation of resources and optimize campaign performance within budget constraints. Asset Creation : Support the team in the strategic vision of all paid search asset creation with a test/learn/scale mindset Testing Oversight : Ensure testing plans are implemented and work closely with the cross functional teams on test development. Process Improvement: Identify opportunities to streamline workflows and improve efficiency within the team. Escalation Point: Serve as the point of contact for day-to-day issues and challenges. Growing existing business : Presenting new ideas and approaches to the internal teams providing thought leadership to drive new and innovative ways to improve efficiency and volume Platform lead: Maintain strong relationships with platform partners to improve account quality score, adopt new features and betas, and continually innovate their approach to maximize results Comfortable with complexity: Directors are highly familiar with complex Paid Search structures that span multiple accounts and thousands of keywords. They can quickly cut through the clutter and make sense of what needs to be prioritized Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred) 10+ years of experience in marketing, performance marketing, and or brand marketing, with at least 5 years in a leadership role Proven track record of driving growth and achieving business objectives Strong analytical and problem-solving skills Excellent communication and interpersonal skills Ability to think strategically and execute tactically Experience with digital marketing, social media, and emerging marketing technologies Preferred Qualifications: Master's degree in a related field Experience with SAP Commerce Cloud (Hybris) a plus but not required Knowledge of SEO, digital marketing principles and other channels (online/offline)

#J-18808-Ljbffr