The director of digital strategy leads the digital marketing and media outreach programs for the Public Policy Institute of California (PPIC). The director develops, executes, and maintains public information programs that help PPIC

Ensure you read the information regarding this opportunity thoroughly before making an application. accomplish its mission of improving public policy, navigate a constantly changing, increasingly digital information landscape to ensure PPIC’s work is reaching and informing its key audiences, promote engagement with PPIC’s research, events, and other resources, and advance the reputation of PPIC as a resource for policymakers and their staffs, the media, and other policy influencers. The director supervises digital marketing staff across website, email, social media, video, and related functions, including managing outside vendors and consultants. This full-time position is based in San Francisco and reports to the vice president of communications. Responsibilities Develops and directs effective media and digital marketing efforts in consultation with PPIC leadership. Serves in a senior management capacity in the communications group, overseeing people and processes. Manages the digital team (website, social media, email marketing, and video and other content development) to promote PPIC products and expertise. Serves as primary liaison with the media. Cultivates and maintains strong contacts, and proactively promotes products and PPIC experts to traditional and new media. Drafts and/or edits news releases, media advisories, opinion pieces, talking points, invitations, and other products related to outreach. Facilitates positive research staff contacts with the media, including conducting media training and individual preparation for media interviews. Collaborates with research, development, government affairs, events, and other communications staff to implement successful product release strategies, expanding PPIC’s reputation, audience and engagement, and demand for its expertise. Provides strategic direction for development of the website, ppic.org, and oversees its operation. Works with web staff and consultants to continuously improve usability and functionality of the site, the primary mode of distribution for PPIC research, as well as to help develop and implement new product types Works with communications staff to develop and update website content, ensuring consistency of branding with products and other materials. Advises on blog content and strategy through participation in blog planning meetings and by providing input on blog scheduling and timing. Works with digital team on social media strategy and implementation approaches that are responsive to institutional direction, shifts in audience consumption and priorities, policy developments and other external events, and technological advancements, . Manage email campaigns that expand PPIC’s audiences and promote institute products, events, and experts. Oversees the development of video content that communicates PPIC’s research and expertise in accessible ways and helps to build audience and engagement. Collaborates with digital team members and the development team on strategy and implementation for digital fundraising, including an end-of-year campaign. Collaborates with the president and CEO, government affairs, and events team on planning the content for PPIC Speaker Series events and assists with pre-event moderator and speaker/panelist preparation. Ensures consistency with PPIC’s overall approach—in quality, messaging, and timing—across all platforms. Examines key metrics, on digital marketing and other efforts, to understand PPIC’s audience and reach and identify new strategic directions. Oversees planning and implementation of all marketing efforts, including budgeting and hiring external consultants. Collaborates with senior leadership on the development and direction of institutional initiatives, for both long-terms goals and shorter-term projects. Qualifications Bachelor’s degree or equivalent experience, plus a minimum of ten years’ experience in a communications and media-related function, ideally in a policy research setting. Five years of managerial experience and the ability to direct staff to achieve short- and long-term objectives. Superior writing, editing, and verbal communications skills. Demonstrated ability to synthesize complex research and communicate it effectively—both in writing and visually—to diverse audiences Ability to work collaboratively throughout the organization and with external contacts. Strong knowledge of California policy issues. Ability to manage controversial or politically charged material in a professional, nonpartisan fashion. Expert knowledge of and contacts in California and national media, including an understanding of the shifting media landscape Excellent organizational skills and the capacity to manage multiple tasks under strict deadlines. Skilled at handling crisis situations. Experience using social media, video, data, visualizations, and digital marketing tools . Strong skills in Word, PowerPoint, and Excel. Familiarity with HTML, WordPress, Salesforce, Dreamweaver, Illustrator, Infogram, Datawrapper, and Tableau desired. The Public Policy Institute of California is a nonprofit, nonpartisan think tank. We are dedicated to informing and improving public policy in California through independent, objective, nonpartisan research. PPIC values the wide variety of backgrounds and experiences of our staff. Key elements in the consideration of qualified candidates include excellence; diversity of talents, backgrounds, and viewpoints; and a strong fit with the institute’s mission, values, and goals. To Apply Applications will be considered as they are received, and the position will remain posted until filled. Please tailor your cover letter to highlight how your credentials meet the qualifications listed above. The budgeted salary range for this position is $171,200 - $214,000, dependent on experience. In determining an offer level for a candidate, PPIC considers a variety of factors including but not limited to the specific role and associated responsibilities; internal equity; and a candidate’s work experience, education, training, skills and other expertise. In addition to the salary, the role offers a generous benefit package, excellent work environment, and an exciting mission that will inspire you daily! The comprehensive benefits package includes medical, dental, and vision insurance for employee and dependents. PPIC contributes the equivalent of 9% of the salary towards the retirement plan. The organization provides 12 paid holidays and 28 days of PTO annually (PTO balance increases with tenure), and more!

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