Job Title: Director of Marketing (FOI)

Location: In Office Department: Marketing

Reports To: Chief Customer Office

Position Summary:

The Director of Marketing leads the strategy, development, and execution of integrated marketing initiatives that build brand awareness, drive growth, and support overall business objectives. This leadership role manages a team of marketing professionals and will build brand awareness, drive patient and provider engagement, and support service line growth within a complex healthcare environment.

Key Responsibilities:

· Develop and execute a comprehensive marketing strategy that aligns with company goals and market opportunities.

· Lead and mentor the marketing team, fostering creativity, accountability, and professional development.

· Oversee brand positioning, messaging, and visual identity to ensure consistency across all digital, print, and patient-facing platforms.

· Manage digital marketing, including SEO/SEM, social media, email, and web content to optimize lead generation and customer engagement.

· Plan and implement advertising campaigns, events, and promotional activities to reach target audiences.

· Analyze market trends, customer insights, and competitive landscape to identify growth opportunities.

· Define and monitor key performance indicators (KPIs) for all marketing activities, providing regular reporting to senior leadership.

· Collaborate cross-functionally with clinical operations, physician relations, and patient access to support revenue growth and patient experience initiatives.

· Manage the marketing budget, ensuring effective allocation of resources and strong ROI.

· Build and maintain relationships with external agencies, vendors, and strategic partners.

· Protect and strengthen the company’s reputation through proactive PR and communications strategies.

Required Qualifications:

· Bachelor’s degree in Marketing, Communications, Business Administration, or related field.

· 7–10+ years of progressive marketing experience, with at least 3–5 years in a healthcare or highly regulated industry management or director-level role.

· Proven track record of developing and implementing successful marketing strategies that drive business growth.

· Strong leadership, team development, and project management skills with a focus on mission-driven and community-based initiatives.

· Excellent written and verbal communication skills, with the ability to craft compelling messaging.

· Proficiency with digital marketing platforms, analytics tools, and marketing automation software.

· Data-driven mindset with a deep understanding of marketing metrics and ROI analysis.

Join Florida Orthopaedic Institute and help shape the future of healthcare marketing.

If you're a strategic leader with a passion for brand storytelling, digital innovation, and patient-focused growth, we invite you to bring your vision to a team that’s committed to excellence, compassion, and community impact.