LITTLE CREEK CASINO RESORT VISION AND MISSION EXPECTATIONS:

Little Creek Casino Resort Team Members display their best performance with professional and energetic behavior to promote us as the friendliest casino to our distinguished guests and the best place to work with quality jobs in the region to our team members.

SUMMARY:

The Director of Marketing is a key strategic leader responsible for driving the brand vision, market growth, and guest engagement strategies for Little Creek Casino Resort. This role develops and oversees integrated marketing plans that elevate the resort's visibility, optimize guest experiences, and increase market share across gaming, hospitality, and resort operations. The Director stewards the brand's voice, culture, and values while leading high-performing teams across database marketing, advertising, events, entertainment, and public relations. This position ensures marketing efforts are data-informed, guest-centric, and aligned with the mission of the Squaxin Island Tribe and Little Creek's strategic priorities.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop, implement, and monitor comprehensive marketing strategies and annual marketing plans aligned with the business goals of Little Creek Casino Resort.
• Create and monitor both short and long-range strategic plans to achieve resort objectives related to revenue, market share, and profitability.
• Lead strategic brand development across all channels to ensure a consistent, culturally respectful identity aligned with the values of the Squaxin Island Tribe.
• Forecast, develop, and manage the department budget while maximizing profit opportunities and ensuring operations stay within fiscal guidelines.
• Oversee guest engagement initiatives including CRM, database marketing, loyalty programs, and digital campaigns to drive acquisition, retention, and reactivation.
• Lead the Player Development function to ensure VIP programs attract, maintain, and re-engage high-end guests.
• Direct and manage external agency relationships (advertising, digital, media buying, PR, entertainment) to ensure alignment with brand standards and ROI expectations.
• Develop advertising and media strategies that integrate traditional, digital, and social platforms.
• Lead creative development and production of marketing materials within approved budget.
• Ensure digital content and website assets align with SEO best practices to improve search rankings, user engagement, and lead generation.
• Conduct market and guest data analysis across platforms and use insights to optimize campaigns and inform go-to-market strategies.
• Create and deliver analytics dashboards, marketing reports, and executive summaries for leadership decision-making.
• Oversee entertainment programming, including name talent and themed events, ensuring alignment with guest demographics and profitability goals.
• Coordinate cross-functional marketing efforts with operations, hotel, F&B, and guest service teams to support promotions, events, and overall resort messaging.
• Lead cross-functional marketing projects such as new product launches, property enhancements, or brand repositioning efforts in collaboration with executive leadership.
• Lead internal communications and guest-facing promotional strategy to support new offerings and reinforce brand positioning.
• Collaborate with departments to support marketing-related training initiatives and ensure brand consistency across guest touchpoints.
• Mentor and develop marketing staff by creating individual growth plans, fostering engagement, and maintaining bench strength in key roles.
• Plan and oversee public relations initiatives, including interviews, media outreach, community presence, and storytelling aligned with tribal values and cultural events.
• Stay informed of marketing technology trends, industry innovations, and competitive strategies to ensure marketing efforts remain cutting-edge and relevant.
• Develop and present financial and strategic forecasts, including integrated revenue/expense projections and performance dashboards.
• Monitor and evaluate the performance of all marketing campaigns, programs, and offerings, adjusting based on market response and business needs.
• Act as a guest advocate by resolving complaints courteously and promptly, and tracking feedback trends for service improvement.
• Uphold and promote positive guest relations, ensuring service excellence is embedded in all marketing and promotional activities.

ESSENTIAL BEHAVIORAL EXPECTATIONS

• Maintain confidentiality.
• Accountable to team members and the organization, for example, attends all meetings and trainings.
• Display sensitivity to Native American Culture and actively seek to learn more about the Squaxin Island Tribe.
• Operate within the parameters of the Little Creek Casino Resort Human Resources' policies, departmental policies, and all other applicable regulations.
• Practice, support, and maintain the mission, vision, and values of Little Creek Casino Resort (LCCR).
• Perform other work-related duties as assigned to support the success of the CEO and LCCR.
• Learn and implement LCCR's "7 Waterways" of guest service practices.
• Build upon and diligently practice personal emotional intelligence, including self-awareness, self-management, self-regulation, social awareness, and relationship management.
• Demonstrate emotional intelligence in your explicit behaviors in your interpersonal work relationships with all team members, managers and supervisors, and our guests.
• Uphold LCCR values of focusing on engagement, strengths, and emotional intelligence.

PERSONAL COMPETENCIES

We foster a team-oriented environment at LCCR and depend on the Director of Marketing to represent our enterprise in a courteous and professional manner with special attention to strategic alignment, cultural sensitivity, and stakeholder engagement.

• Strategic Visioning: Ability to visualize the big picture, forecast trends, and identify long-term opportunities and threats. This competency ensures that the marketing strategies created align with the organization's vision and mission.
• Leadership & Team Development: Demonstrated ability to lead, mentor, and develop a diverse team, ensuring that team members are motivated, engaged, and poised for growth.
• Analytical Thinking: Ability to interpret complex data, derive meaningful insights, and make data-driven decisions. This competency helps in understanding customer behavior, measuring campaign success, and adjusting strategies as necessary.
• Communication Mastery: Excellent oral, written, and presentation skills, ensuring clear conveyance of ideas, strategies, and feedback across all levels within the organization and externally.
• Stakeholder Relationship Management: Ability to forge and maintain strong relationships with both internal stakeholders (like executive management and other departments) and external agencies or partners.
• Cultural Sensitivity & Inclusivity: Demonstrated understanding and respect for Native American culture, particularly of the Squaxin Island Tribe. This includes the ability to incorporate cultural elements into marketing strategies in a respectful and meaningful way.
• Adaptability & Innovation: In a rapidly changing market landscape, the ability to adapt, innovate, and implement new marketing techniques and technologies is crucial. This also includes being resilient in the face of challenges and setbacks.

S.I.G.E. TRIBAL - STATE COMPACT & ACCOUNTING & INTERNAL CONTROL

DUTIES AND RESPONSIBILITIES:

Responsible for Internal Control and Compact compliance regarding Casino Operations and ensure compliance with regulations of the Tribal Gaming Commission.

SUPERVISORY RESPONSIBILITIES

• Responsible for staff development and training programs.
• Responsible for rewards and recognition program to maximize team member engagement.
• Evaluates team members within the department and delivers constructive feedback to team members regarding performance.
• Determines recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning, and directing work) to meet business needs.
• Determines work procedures and expedites workflow.
• Responsible for team member performance (disciplining, coaching, counseling).
• Must be flexible with hours and days as events dictate.
• Performs all other related duties as assigned or necessary.

REQUIREMENTS

QUALIFICATIONS:

Knowledge, Skills and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Language Skills:

• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
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