Director of Marketing Technology

New Today

Role Description
As the Director of Marketing Technology & Operations, you will be the architect and driver of Dropbox’s modern, AI-powered marketing technology ecosystem. You will own the strategy, design, and execution of best-in-class capabilities - spanning automation, data infrastructure, personalization, experimentation, and attribution to ensure they are seamlessly integrated into marketing workflows and directly tied to measurable business outcomes. In this role, you will: Lead the end-to-end vision for Dropbox’s marketing technology stack, from foundational CRM and MAP systems to advanced AI-enabled solutions that enhance decision-making, content creation, targeting, and lifecycle engagement. Establish modern data and integration frameworks that unify insights across marketing, sales, and product, enabling real-time performance optimization and a single, connected view of the customer. Champion marketing operations excellence, driving governance, compliance, and scalable processes that set the standard for security, quality, and agility. Drive AI innovation across marketing by introducing predictive lead scoring, generative content workflows, journey orchestration, and experimentation frameworks that accelerate growth. Partner cross-functionally with senior leaders to align martech investments with strategic priorities, ensuring every tool and process translates into impact on pipeline, revenue, and customer value. Thrive in ambiguity - navigating evolving priorities, embracing new technologies, and bringing clarity to complex challenges with a growth mindset. We are seeking a visionary, technically fluent leader who can bridge strategy and execution, inspire teams through change, and push the boundaries of what’s possible in modern marketing technology. Responsibilities
Set the Martech Vision & Roadmap: Define and execute the end-to-end strategy for Dropbox’s marketing technology ecosystem, ensuring it is scalable, secure, and aligned to business priorities. Own the Martech Stack: Lead the selection, integration, and optimization of platforms across CRM, MAP, CDPs, analytics, and AI-driven solutions, ensuring seamless workflows and measurable impact. Drive AI Innovation: Champion the adoption of AI and automation across marketing, from predictive lead scoring and journey orchestration to generative content and experimentation frameworks. Enable Unified Data & Insights: Build modern data and integration frameworks that deliver a single, connected view of the customer and enable real-time performance optimization. Champion Operational Excellence: Establish governance, compliance, and measurement standards that ensure data accuracy, security, and scalable operations across global GTM motions. Foster a Test-and-Learn Culture: Enable rapid and continuous optimization through experimentation, A/B testing, and AI-driven insights that accelerate growth. Lead & Inspire Teams: Manage and develop a team of marketing technologists, fostering innovation, cross-functional collaboration, and a growth mindset.
Requirements
Experience & Leadership: 10+ years in marketing technology, digital marketing, or related roles, with 5+ years in senior leadership driving large-scale martech and AI-enabled transformation within a marketing organization AI & Data Fluency: Hands-on expertise with AI/ML-powered marketing capabilities (e.g., predictive analytics, generative content workflows, personalization engines) and a strong understanding of data architecture, system integration, and privacy compliance (GDPR, CCPA). Platform Mastery: Proven success leading CRM, MAP, CDP, and analytics platform strategy and execution (e.g., Salesforce, Marketo/Iterable, Hightouch, Tableau), with an ability to assess, implement, and optimize emerging technologies; familiarity with cloud platforms and APIs for marketing technology integration. MarTech Modernization: Proven success leading the migration and transformation of legacy systems and processes, modernizing infrastructure, and building best-in-class martech stacks while cultivating a test-and-learn culture. Business Acumen & Communication: Executive presence with the ability to translate complex technical concepts into business impact, influence senior stakeholders, and build alignment through compelling executive cases. Operational Excellence: Track record of establishing scalable governance, attribution, and performance frameworks that drive measurable pipeline, revenue, and customer value. Industry Context: SaaS or technology company experience with multi-product, global GTM motions across both B2B and B2C audiences.
Preferred Qualifications
AI Program Leadership: Track record of designing, piloting, and quickly scaling AI-driven marketing programs from proof-of-concept through enterprise-wide adoption. Customer Journey Expertise: Deep knowledge of customer journey mapping, lifecycle orchestration, and multi-touch attribution across complex B2B and B2C environments. Emerging Martech Fluency: Proven success with next-generation martech categories, including AI-powered creative tools, intent data platforms, and real-time personalization engines. Experimentation & Measurement: Hands-on expertise with experimentation platforms, feature flagging and rollout tools, as well as advanced measurement techniques such as media mix modeling, propensity modeling, causal inference, and optimization modeling. Data & Identity Infrastructure: Strong background in identity resolution, event instrumentation, user data management, and machine learning infrastructure to power personalized, data-driven marketing at scale.
Compensation
US Zone 1
This role is not available in Zone 1 US Zone 2$204,700—$276,900 USDUS Zone 3$181,900—$246,100 USD The range(s) listed above is the expected annual salary/OTE (On-Target Earnings) for this role, subject to change.
Please note, OTE are for sales roles only.
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation. We target most new hire offers between the minimum up to the middle of the range.
Dropbox uses the zip code of an employee’s remote work location to determine which metropolitan pay range we use. Current US Zone locations are as follows:
• US Zone 1: San Francisco metro, New York City metro, or Seattle metro
• US Zone 2: California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Illinois (Chicago metro), Indiana (Chicago metro), Maryland, Massachusetts, Michigan (Chicago metro), New Hampshire, New Jersey (outside NYC metro), New York (outside NYC metro), Oregon, Pennsylvania (D.C. metro), Pennsylvania (outside NYC or DC metro), Texas (Austin metro) Virginia (DC metro), Washington (outside Seattle metro), Washington DC metro, West Virginia (DC metro), Wisconsin (Chicago metro)
• US Zone 3: All other US locations Company Description
Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you. Team Description
The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights. Benefits
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
Competitive medical, dental, and vision coverage
401(k) plan with a generous company match and immediate vesting
Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh
Income Protection Plans: Life and disability insurance
Business Travel Protection: Travel medical and accident insurance
Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more
Parental benefits including: Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support
Access to over 10,000 global co-working spaces through Gable.to, making it easy to book flexible workspaces for collaboration or individual work
Quarterly Cell phone and internet allowance
Mental health and wellness benefits
Disability and neurodivergence support benefits Additional benefit details are available upon request.
Dropbox supports responsible use of AI for preparation, but misrepresentation of skills or experience is not permitted. See our AI philosophy.
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.
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Location:
San Francisco
Job Type:
FullTime

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