Director of Marketing (Healthcare SaaS)

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Location: Franklin, TN

Reports to: COO/CMO

Type: Full-Time

About the Company:

An innovative SaaS organization is transforming healthcare communication through a HIPAA-compliant two-way texting and analytics platform. Trusted by leading healthcare systems and HR teams, they improve patient engagement, streamline employee communication, and drive more efficient operations.

The Opportunity:

We’re looking for a strategic, hands-on marketing leader to own demand generation, brand positioning, thought leadership, and customer marketing. This role is high-impact and execution-heavy: we need someone who can set strategy, but also roll up their sleeves and deliver campaigns, content, and metrics consistently.

Note: While titled Director of Marketing, we’re open to considering VP-level candidates if the fit is right.

What You’ll Do:

Build and execute B2B demand generation campaigns across content, SEO/SEM, paid media, email, PR, and social. Track the entire funnel (impressions → pipeline), using data and analytics to optimize performance. Partner with leadership on annual marketing planning, go-to-market strategy, and messaging. Lead and mentor a small team of internal staff and external resources. Manage the marketing budget with focus on ROI. Develop thought-leadership content (blogs, PR columns, case studies, whitepapers). Create sales enablement tools (case studies, presentations, competitive decks). Drive product marketing launches and translate features into clear client-facing value. Collaborate with Customer Success on retention/upsell campaigns and partner co-marketing. Lead tradeshow, event, and webinar strategy, from planning to ROI analysis.

What You Bring:

8+ years in B2B SaaS marketing, ideally with healthcare/health tech experience. Proven demand generation and ABM experience that translates to pipeline growth. Excellent writing and content development skills across formats. Proficiency with marketing automation, AI tools, CRM, and analytics dashboards (Wix + Zoho are a bonus). Strong SEO/SEM and data-driven campaign optimization skills. Experience managing small teams and freelancers. Ability to switch seamlessly between high-level strategy and tactical execution.

Compensation:

Base salary: $100k-$110k + benefits