OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the world’s critical infrastructure and securing our way of life. The Opportunity Join OPSWAT’s high-performance Revenue Marketing team and help fuel the growth of a company that protects the critical infrastructure systems the world relies on. This is more than just demand generation. It’s a chance to help secure the critical infrastructure that keeps society functioning.

We’re looking for a Director of Marketing who brings both heart and hustle—someone who’s strategic, data-driven, and curious, but also bold enough to challenge the status quo and passionate enough to care deeply about the mission. If you thrive at the intersection of creativity and analytics, and you’re excited to see your work directly contribute to global safety and stability, you’ll feel right at home here.

This role takes passion, drive, and grit. You’ll join a small but mighty team of marketers who show up every day with conviction and relentless focus. We back each other. We share ideas freely. We push boundaries—and we get results. You'll have the autonomy to try new things and the trust to execute big ideas, with leaders who genuinely want to see you grow.

If you’ve ever wanted your work to matter—to have a ripple effect that stretches far beyond a pipeline target—this is your opportunity. Key Responsibilities Demand Gen Strategy: Own end-to-end campaign strategy and execution to drive high-quality leads and revenue pipeline, focused on key solutions of OPSWAT’s MetaDefender platform including File Security and Sandbox. Multi-Channel Execution: Collaborate with our digital marketing team to design, launch, and optimize high-impact, integrated campaigns for highly regulated industries such as energy, manufacturing, and technology. Utilize a strategic mix of channels—including email, SEM, LinkedIn, ABM, industry review sites, and third-party sponsorships—to maximize reach, generate qualified leads, and deliver measurable ROI. AI-Led Marketing Innovation: Learn and leverage AI tools (generative AI, intent-based personalization) to scale campaign velocity and precision targeting. Lead Nurturing & Funnel Progression: Create full-funnel content journeys both through sale outreach and retargeting campaigns that remain aligned with buyer intent and continue to showcase OPSWAT’s credibility in solving critical file security use cases including file security, cloud security, supply chain security and threat intelligence Revenue Attribution & Reporting: Leverage Salesforce, HubSpot and BI dashboards to monitor campaign performance, track ROI, and report on contribution to pipeline and bookings. Cross-Functional Collaboration: Align with Product Marketing, Sales, and other relevant teams to fine-tune messaging on advanced malware prevention, zero-day threats, and compliance.

Skills & Experience 8+ years of B2B demand generation experience in cybersecurity or adjacent tech industries Demonstrated success running multi-channel campaigns targeting highly technical buyer personas Fluency in marketing automation platforms (HubSpot), analytics (Power BI), AI tools (ChatGPT, Gamma) and Intent tools (6sense) Deep understanding of file-based attack vectors, data sanitization, and secure file transfer practices in critical infrastructure What You’ll Gain Executive Visibility & Impact: Directly influence GTM strategy for one of OPSWAT’s flagship cybersecurity product lines Cutting-Edge Tech Stack: Be at the forefront of AI-driven B2B marketing, with full support to experiment, scale, and innovate Cybersecurity Purpose: Help global critical infrastructure operators detect and prevent file-borne threats before they cause operational or safety disruptions