Director of Marketing & Digital Strategy Join to apply for the Director of Marketing & Digital Strategy role at Boly:Welch Director of Marketing & Digital Strategy 2 days ago Be among the first 25 applicants Join to apply for the Director of Marketing & Digital Strategy role at Boly:Welch Bachelor’s degree in business, marketing, or a related field 5+ years in eCommerce, digital marketing, or online brand management Experience with CRM platforms and ad technologies such as Google Ads, Klaviyo, and Shopify Background in health, wellness, footwear, or consumer products

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Job Number: 31329

Salary: $140K-$160K

Industry: Footwear & Apparel

Must Haves

Bachelor’s degree in business, marketing, or a related field 5+ years in eCommerce, digital marketing, or online brand management Experience with CRM platforms and ad technologies such as Google Ads, Klaviyo, and Shopify Background in health, wellness, footwear, or consumer products

Your New Role

Are you ready to bring your deep marketing expertise to the leadership team as our client’s first Director of Marketing & Digital Strategy?

As Director of Marketing & Digital Strategy, you’ll guide and mentor a results-oriented marketing team, craft and execute integrated digital strategies aligned with business goals and oversee all digital acquisition efforts. With a sharp eye for detail, you’ll design lifecycle and retention programs, leverage analytics to track performance, and deliver actionable insights to senior leadership.

We’re looking for someone with a strong track record in eCommerce, a strategic and entrepreneurial mindset, and the ability to build trust and alignment across different interests. Your leadership will be key in turning data into direction and vision into results.

This role is entirely on-site role.

Your New Organization

Our client is a fast-growing consumer brand dedicated to helping people move better and feel their best. With a strong focus on thoughtful design and customer experience, they’ve built a loyal client base by delivering products that blend comfort, function, and innovation.

Now entering an exciting phase of expansion, the company offers a unique opportunity to be part of a mission-driven team that values continuous improvement, creativity, and impact. If you’re passionate about performance and ready to help shape the future of a brand that puts people first, this is your chance to make a meaningful difference.

Benefits for this role are comprehensive and competitive.

Our goal is to pair talented people with amazing job opportunities. In submitting your application, you’ll be considered for this and other positions with Boly:Welch. Click the apply button to get started. Already a Boly:Welch candidate? Please connect directly with your recruiter to discuss this opportunity.

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Please Note

Boly:Welch is a full-service recruiting and executive search agency representing a Boly:Welch partner in this search. As talent advisors, we will be the liaison between our partner and yourself during the recruitment process. You will directly join our partner client’s team if they select you as the successful candidate for this role.

We do not use AI to read resumes at Boly:Welch; every resume is reviewed by a member of our team to ensure we engage in an equitable and human hiring process. We look forward to seeing your application!

Local candidates are strongly encouraged to apply!

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