Director of Marketing (D2C)

New Today

Our client, a leader in the fashion industry is searching for a Director of Marketing to lead their marketing team and own their brand strategy
Key Responsibilities:
Develop/execute cross-channel marketing strategy (paid social, SEM, SEO, affiliate, email, SMS). Lead brand positioning, storytelling, creative strategy, visual identity. Own full-funnel performance metrics Build and manage internal and external marketing teams/agencies. YOU might be the RIGHT person if YOU have: 5+ years of marketing experience in D2C ecommerce, with 2+ years in a supervisory capacity. Experience in beauty, fashion, lifestyle, or consumer goods. Proven track record scaling a major D2C brand. Hands-on expertise with Meta, TikTok, Google, affiliate platforms, Shopify Plus. Deep knowledge of email/SMS platforms and analytics tools. Experience with A/B testing MBA or equivalent preferred Familiarity with influencer and UGC strategies preferred.
Master Search Solutions is a direct hire recruiting firm that specializes in the New Jersey marketplace. We have over 30 years of experience connecting top talent with leading businesses. We are committed to (and celebrate) diversity, equity, and inclusion.
Department Marketing and PR Role Marketing Director Locations New York, NY
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Location:
New York

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