Director of Marketing & Advertising

Description:
InfoWest is seeking a dynamic, creative, and results-driven Director of Marketing & Advertising to lead our marketing efforts, generate leads and elevate our brand across all platforms.

The ideal candidate will have the vision, experience, and enthusiasm to build and execute strategies that amplify our presence, attract new customers, and strengthen company culture from the inside out.

At InfoWest, our ultimate objective is: To Provide the Ultimate Internet Experience, one customer at a time. We are looking for someone who can tell our story in powerful and authentic wayssomeone who can communicate who we are, what we do, and why we love doing it.

Beyond customer-facing initiatives, this leader will also oversee in-house needs such as swag, internal morale efforts, and employee support programs to ensure our culture remains strong and inspiring.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement comprehensive marketing and advertising strategies that align with InfoWests mission and growth goals.
• Oversee brand development, advertising campaigns, digital strategies, and community engagement efforts across multiple markets.
• Identify emerging trends and markets to strategically expand InfoWests reach and seize new opportunities.

Leadership & Team Development

• Lead, mentor, and inspire the marketing team to deliver high-impact campaigns on time and on budget.
• Foster a collaborative and creative environment where ideas thrive and results matter.
• Partner with the executive team and team leads to support and align with company-wide strategic objectives.
  

Community Involvement

• Represent InfoWest as a positive and professional ambassador in the communities we serve.
• Build and maintain strong relationships with schools, cities, towns, community groups, nonprofits, and local organizations.
• Develop creative sponsorships and partnerships that align with InfoWests mission and values.
• Coordinate InfoWests presence at local events, community celebrations, and industry conferences.
• Support youth programs, athletic teams, and charitable initiatives through marketing and branding campaigns.
• Ensure that community involvement efforts not only promote InfoWest but also strengthen trust, goodwill, and long-term relationships across our service areas.
  

Employee & Culture Support

• Manage in-house branding and swag programs to promote company pride.
• Coordinate morale-building initiatives, recognition events, and internal communication campaigns.
• Support cross-team collaboration and employee engagement.
  

Customer Engagement & Acquisition

• Design campaigns to drive customer acquisition and retention with measurable results.
• Oversee the creation and distribution of press releases, newsletters, and marketing content.
• Enhance InfoWests online presence, including social media, web, and digital advertising.
• Collaborate with sales leadership to maximize customer acquisition strategies including attending event sponsorships and sales functions.
  

Analytics & Performance

• Develop and track marketing KPIs to measure success and provide executive-level reporting.
• Continuously evaluate campaign performance and optimize strategies for maximum ROI.

Education/Experience:

1. Bachelors degree in Marketing, Advertising, Business Administration, or related field.
2. Minimum of 5 years of experience in marketing and advertising.
3. Minimum of 3 years of experience leading a marketing or advertising team.

Skills:

• Strong understanding of digital and traditional marketing platforms.
• Proven ability to lead, inspire, and collaborate with diverse teams.
• Excellent project management and organizational skills.
• Ability to balance creative vision with data-driven decision-making.
• Strong interpersonal and communication skillsboth written and verbal.
• Professional presence and accountability in representing InfoWest.

Full-Time Benefits Include:

• 401(k) with employer match
• Health insurance
• Monthly bonus pool
• Family-friendly, stable company culture
• Signing Bonus