The Sales and Events Manager (SEM) creates and maintains relationships with potential and existing clients, ensuring the hotel's revenues meet or exceed budgets, as well as developing a growing mix of business that enhances the hotel's value and ultimate bottom line. Also, the SEM is responsible for all booking and revenue decisions made in the best interest of the property. The SEM is responsible for managing the brand relationships, along with using business tools and participating in opportunities. Prospecting, cold calling, and building relationships with new clients and groups are expected. The SEM is responsible for overseeing marketing, including social media, and making sure all revenue generators are profitable.

$45,000 - $50,000 yearly

Planning:

• Within the first 90 days, complete the Lark Hotels Sales process training and all applicable systems training.
• Understand and work with ownership on the annual marketing plan.
• Participate in the annual budgeting process with the Lark Sales Rep, Revenue Manager, and GM. Coordinate monthly meetings to discuss pace.
• Submit required weekly reports to GM and Lark.
• Understand and support the OTA strategy and pricing for the property.
• Accept leadership responsibilities by modeling proper selling techniques, effective development of others, and commitments to industry and personal development.

Selling:

• Ensure the hotel has an appropriate mix of business – attend weekly staff and revenue meetings, frequent communication with Lark, GM, Rev Team, and Guest Service Manager to review past/present/future business to make revenue decisions.
• Meet monthly revenue goals for room rental, food, beverage, a/v, and guest room group sales.
• Available to travel to approved vendor shows, travel agent shows, and networking events, as well as top accounts to represent and sell property and possibly represent similar properties within our portfolio.
• Manage relationships with potential guests, clients, and vendors.
• Prospect new business/leads and maintain existing accounts through telephone, written communications, and face-to-face visits.
• Exercise discretion or independent judgment on matters of significant economic impact on the hotel; i.e., establish rate structures, ceilings, and budgets; negotiate and present group and account rates/prices, prepare contracts, and exercise authority to negotiate and bind the company in financial agreements. Oversee all contracts before they are presented.
• Submit proposals to all RFP’s (Requests for Proposals), making sure all responses are less than 24 hours.
• Revenue management - rate changes and promotions, weekly calls with Ownership.
• Establish and maintain strong relationships with all assigned accounts through daily, weekly, and monthly outside and inside sales calls.
• Communicate upcoming site inspections with the team and conduct property site inspections for current and prospective clients at their request or to introduce new clients to property and/or services.
• By doing weekly audits, make sure group blocks are managed, washed, and tight prior to revenue meetings.
• For all owned accounts, be able to and, if needed, serve as client contact for all details related to event or meeting, including but not limited to overnight room requirements, food and beverage menus, set-up and A/V requirements, event/meeting timelines, and other enhancements as requested by client.
• Greet and communicate with clients during in-house functions.
• Respond to and resolve guest concerns or complaints in a timely and courteous manner.
• Join and participate in local networking organizations and social events to increase visibility.
• Participate in weekly Revenue meetings.

Marketing:

• Work together with ownership to implement marketing aspects of the hotel, including social media, programming, photography, and websites. 
• Create and delegate a timeline for annual programming details.
• Timely completion of all sales and marketing tasks.
• Be a strong and effective writer for blogging, sales, and marketing reports, and website content.
• Participate in monthly marketing meetings.
• Design, develop, promote, and present sales and marketing materials to agencies and organizations.
• Host influencer receptions at the property. 

SKILLS REQUIRED

People Skills:

• Deliver hospitable service that is attentive, friendly, and courteous, ability to collaborate, create rapport, and work effectively with others; earn and maintain trust and respect; demonstrate patience, tact, and diplomacy.

Communication Skills:

• Ability to communicate effectively both verbally and in writing with strong writing skills – spelling, punctuation, and grammar.

Problem-Solving & Analytical Skills:

• Ability to identify issues, collect and analyze information to understand the problem, and effectively resolve. Identify, recommend, and implement best practices.

Judgment & Discretion:

• Appropriately manage confidential and sensitive information; maintain confidentiality.

Organizational & Time Management Skills:

• Ability to appropriately schedule time to meet job demands, multitask, prioritize, follow through, and work efficiently with limited supervision.

Attention to Detail:

• Ability to follow instructions and achieve thoroughness and accuracy when accomplishing tasks.

Computer skills/ Technology:

• Proficiency in computer technology, i.e., Microsoft Office and Google Suite. Proficient in operating general office equipment.  

Technical Skills:

• Strong sales & relationship management skills.
• Experience with cold calling, tracking leads, and overcoming objections.
• Strong aptitude in working with numbers and comprehending Excel spreadsheets, Keyboarding, and general office administration skills.

Digital Marketing

• Must stay current on digital marketing and social media trends.

Experience & Education:                                                                        

• 5 years’ hotel & sales experience needed.
• Must have a strong background in hotel sales.
• Must be very knowledgeable with social media, digital media, and content management.
• College education and/or equivalent work experience.
• Sales software knowledge is helpful.
• Must have strong writing and communication skills. 

Performance Measurement:

• Ongoing feedback from supervisor, attendance, productivity, and feedback from staff, guest comments, and scores.

Physical Demands:                                                                        

• Traveling to businesses and hotels (with overnight travel).
• Flexible work hours, including nights and weekends.
• Extended workdays may be required to accomplish tasks and meet workload demands during peak periods.
• Potentially requires extended periods of walking or standing, computer keying, working at a desk, and viewing spreadsheets and other written material.
• There is also the potential for kneeling and lifting objects up to 50 lbs.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Nestled at 6,700 feet in Kyle Canyon, The Retreat on Charleston Peak offers a serene escape just 45 minutes from the Las Vegas Strip. Surrounded by the Spring Mountains National Forest, our rustic lodge provides a tranquil haven from city life. Guests can savor gourmet meals at the Canyon Restaurant, enjoy a cool drink amidst mountain vistas, relax in the bar room with a pool table, TVs, and other games, or explore nearby hiking trails. With three incredible event spaces, The Retreat is the perfect destination for weddings, celebrations, and special gatherings.

Our Values embody:

• Integrity: We are honest, genuine, and transparent in our interactions.
• Concern for Others: We care for each other and our guests.
• Collaboration: We value diversity and the “come as you are” spirit and personality.
• Accountability: We make mistakes, learn from them, and strive for continuous improvement.
• Hospitality Soul: We have fun creating lifelong memories for each other and for our guests.