Location: Austin, TX (On-site only in our South Austin HQ) Reports to: CEO

At Made In, we're redefining how people cook at home and in professional kitchens. As a digitally native kitchenware brand, we design, manufacture, and sell premium cookware used by some of the world's top chefs. We run on a modern headless commerce stack-Vercel, Sanity, and Shopify Plus-and operate multiple international storefronts.

We're seeking a Director of E-Commerce to lead the next chapter of digital growth. This is a strategic and operational leadership role that will oversee site experience, merchandizing, engineering, CRO, analytics, and innovation-grounded in performance and built for scale.

Role Overview:

The Director of E-Commerce will be responsible for managing and optimizing our full-stack e-commerce ecosystem. You will own all digital storefronts (US and international), lead cross-functional teams (UI/UX, site operations, development, and CRO), and ensure we are executing best-in-class practices across performance, experimentation, and personalization. This is not a remote role-this leader must work from our Austin HQ.

Key Responsibilities:

E-Commerce Leadership

Own strategy and execution for all Made In e-commerce stores (US, UK, Canada, Australia), ensuring alignment across technology, UX, product, and marketing. Drive e-commerce revenue and contribution margin through site optimization, user journey improvements, and technical excellence. Lead a high-performing, cross-functional team including developers, CRO specialists, and UI/UX designers. Growth and Conversion Optimization Implement and scale a robust conversion rate optimization program with clear testing frameworks, KPIs, and prioritization systems with help from the CRO specialist. Lead site merchandising strategy and collaborate with marketing and creative to ensure timely and cohesive product and promotional launches. Translate business objectives into customer-facing digital experiences that drive revenue, loyalty, and brand affinity. Technology & Development Oversee and prioritize engineering sprints for our headless stack (Vercel + Sanity + Shopify Plus). Own the site roadmap and technical backlog, balancing short-term execution with long-term scalability. Partner with data and analytics teams to ensure instrumentation and reporting supports rapid decision-making. AI & Innovation Integration Identify and operationalize emerging AI technologies across the e-commerce funnel (search, personalization, merchandising, customer journey). Partner with product, marketing, and customer service teams to evaluate tools and workflows that use AI to improve performance and reduce cost. Operational Excellence Oversee site operations, including uptime, page performance, QA, and localization. Lead the charge on operational rigor: reporting, retrospectives, sprint hygiene, documentation, and post-mortems. Ensure accessibility, compliance, and internationalization standards are upheld. Qualifications: 7+ years in e-commerce leadership roles, ideally at high-growth DTC brands. Deep technical understanding of modern headless commerce (Vercel, Sanity, Shopify Plus or similar). Proven success managing multi-storefront global e-commerce operations. Strong experience building and running CRO programs and experimentation roadmaps. Demonstrated ability to lead cross-functional teams: product, design, dev, QA, and site ops. Comfortable operating at both strategic and tactical levels-balancing vision with execution. Clear point of view on AI's role in shaping e-commerce over the next 5 years. Strong quantitative skills and experience using data to drive prioritization and iteration. Preferred Experience: Familiarity with front-end frameworks (e.g. Next.js) and CMS platforms. Experience localizing and optimizing international stores. Comfort working in fast-paced, founder-led companies with high ownership expectations. Benefits We Offer Competitive salary, stock options, 401k, healthcare benefits (including fertility and family-building care, mental health therapy, teladoc virtual health access along with HSA and FSA plans) and free and discounted cookware A people-centric workplace with flexible time off A vibrant, lively office space in the heart of South Austin which includes our onsite studio kitchen

Made In is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Made In makes hiring decisions based solely on qualifications, merit, and business needs at the time.