Position Summary

The Director of eCommerce Engineering will lead the engineering efforts behind our Shopify Plus and Recharge-powered eCommerce experience. This role is ideal for a senior-level developer who has transitioned into technical leadership—someone who can still write high-quality code while guiding both internal and external engineering partners.

You will be responsible for front-end and back-end development, architecture, and performance, bringing the vision of our growth, product, and customer experience teams to life. This role is strictly focused on engineering and does not include IT-related responsibilities (e.g., device management, internal systems, help desk support).

Key Responsibilities

Shopify + Recharge Engineering:

• Architect and build scalable, high-performance Shopify Plus storefronts using custom Liquid, Hydrogen, React, and Next.js

• Lead development of Recharge subscription flows, API-based enhancements, and checkout customizations

• Own and evolve our eCommerce codebase, ensuring clean, maintainable code and version control best practices

• Drive continuous optimization across site speed, SEO, and mobile responsiveness

Technical Project Ownership:

• Translate cross-functional goals into clear technical requirements and timelines

• Collaborate with growth, retention, and CX teams to ship features that boost conversion, LTV, and customer satisfaction

• Implement and maintain pixel/event tracking infrastructure for analytics and marketing teams (GA4, Meta, etc.)

• Guide third-party dev agencies and freelance engineers to ensure timely, high-quality delivery

Cross-Functional Collaboration:

• Serve as the technical expert for projects involving site experience, retention features, and integrations with third-party tools (Klaviyo, Loop Returns, Zendesk, Postscript, etc.)

• Partner with Product and Marketing on A/B testing, landing page builds, and funnel experimentation

• Ensure smooth data flow and performance visibility from ad click to checkout to subscription renewal

Education & Experience:

• 10+ years of hands-on experience as a front-end or full-stack developer

• 7+ years of experience working specifically in Shopify Plus and Recharge environments

• Proven experience owning Shopify storefront builds end-to-end, including headless implementations

• Strong track record of cross-functional collaboration in DTC or eCommerce companies

Skills & Abilities:

• Proficient in Liquid, JavaScript (React/Next.js), HTML/CSS, and Git

• Skilled in working with Shopify APIs, Recharge APIs, and custom app integrations

• Strong knowledge of pixel architecture, event tracking, and tagging frameworks (GA4, Meta, TikTok)

• Comfortable operating in a high-growth, fast-paced environment with shifting priorities

• Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders

• Passion for clean code, fast sites, happy customers, and results-driven engineering