Overview Join our Marketing team at Helen of Troy for the Director of Ecommerce, Beauty role. You will lead a team of six DTC e-commerce managers, merchandisers and retention managers to drive growth on drybar.com and curlsmith.com, while supporting informational sites for Revlon, Hot Tools, Bed Head and Gold n’ Hot. This leader will be accountable for identifying strategic growth strategies for brand.com in partnership with the VP, Beauty.

Want to apply Read all the information about this position below, then hit the apply button. What You Will Be Doing Oversee the growth of the Beauty brands within direct-to-consumer (DTC). Develop winning strategies for the brand experience on brand.com that drive brand growth and lifetime value KPIs. Partner with brands and Digital team to develop digital strategies, capabilities and content that enhance the consumer experience. Collaborate with cross-function partners (Experience Planning, Brand, Content, Analytics) to ensure an analytical and insights-driven culture, empowering better business decision making and an agile, commercial approach to developing business growth. Leverage DTC KPIs like AOV, CAC, LTV, Conversion Rate and Retention to propel DTC growth. Partner with the Brand leads to build out channel strategy and the place of our digital channels within it. Identify and scale our digital marketing capabilities working with the digital team and external suppliers to significantly upgrade our understanding and investment in incremental growth strategies across all digital media formats. Collaborate closely with internal analytics and creative teams, as well as external media agencies, to ensure alignment and execution of incremental growth strategies across all digital media formats. Build out our trading capabilities to deliver on business growth expectations, working with business stakeholders to scale our trade and merchandising activities. Develop affiliate marketing capabilities for Helen of Troy Beauty. Oversee CX capabilities across site content, UI and customer communications. Leverage “community” as a core brand USP, building on CX/CRM KPIs to ensure the business is focused on our customers. Skills Needed To Be Successful In This Role Experience with digital marketing in a retail or beauty company. Strong knowledge of eCommerce platforms including Magento and Shopify, with firsthand experience in optimizing tech stacks to support business growth. Ability to leverage DTC metrics to identify growth opportunities, create testing roadmaps, and drive performance improvements for enhanced ecommerce effectiveness. Build, lead and motivate a team of digital experts to meet strong commercial targets. In-depth knowledge of digital marketing channels, and team/agency structures that can deliver high growth and profitable customer LTV. Highly analytical – comfortable with working with data and developing business strategy. In-depth understanding of ecommerce performance metrics, testing & optimization. Management responsibility of technical development required to support the digital business. Ownership of full digital P&L. Success working in a global matrix organization. Demonstrated success developing DTC growth strategies to propel brand growth. Experience with commerce tech stacks and other marketing technologies underpinning DTC performance. Minimum Qualifications Bachelor's Degree 8+ years’ experience in managing eCommerce websites, CRM, and Retention programs Experience in Magento and Shopify Authorized to work in the United States on a full-time basis Compensation and Benefits In Massachusetts, the standard base pay range for this role is $140,825 - $176,031 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees. Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance. About Helen of Troy Helen of Troy is a global consumer products company with brands including OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, Olive & June, and more. We are committed to diversity, inclusion, and developing talent across North America, South America, Europe, and Asia. Equal Opportunity Employer Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We provide reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources. Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands and a culture of collaboration to support our brand portfolio and growth. The above statements describe the general nature and level of work performed by people assigned to this classification. They are not intended to be an exhaustive list of all responsibilities and duties. Management reserves the right to add or change duties at any time. Job Details Seniority level: Director Employment type: Full-time Job function: Management Industries: Manufacturing

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